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$100 Million D2C ARR Brand Melorra Watches Over Six Years, Retail News, Retail ET


Melorra watch D2C brand hits $100 million ARR in six years

D2C brand company, melorratimed in a ARR (Annual recurring revenue) worth $100 million. This launcher jewelry becoming one of the fastest growing D2C brands in terms of revenue in India, ranking in the top 7 in the D2C segment list.

With over 18,000 new designs and collections coming out every week in light gold and diamonds jewelry, Melorra offers fashion- and trend-inspired styles that are perfect for the modern wardrobe. Having delivered its custom products to more than 3000 cities, towns and villages in the country, including those with populations under 10,000 and cities with more than 1 million, the brand has gain a strong foothold in the growing D2C market.

Saroja Yeramilli, Founder and CEO of Melorra, said: “Since its inception, Melorra has been committed to providing the best possible and unique designs for our customers and experiences. Hassle-free purchase. We look forward to continuing to provide our customers with trendy, lightweight gold jewelry and growing further, reaching $1 billion in sales by 2026.”

Melorra currently has 23 New Age Brand Experience Centers across India and plans to increase this number to 350 by fiscal year 2026. The brand has succeeded in attracting attention with its designs. trendy and pocket-friendly prices. Melorra has grown stronger even during the pandemic amid the growing demand and popularity of light jewelry.

Providing more than 26,000 pin codes across India, United Arab Emirates, USA, UK and Europe, Melorra offers trendy, light weight, BIS Hallmarked gold and diamond jewelry at affordable prices. Other USPs of the brand include its affordable price, 30-day return policy, and even modular design, all of which have made it a trusted brand even in Tier 2 and 3 cities. This, combined with the fact that the brand always has its customers, makes it one of the top 7 D2C brands offering light and fashionable gold jewelry in the country. Now, make sure that gold is in fashion every day.

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