A look at tappable podcast ads in mobile games, which trigger episode downloads; source: iHeartMedia got ~6M unique listeners/month through such ads since 2018 (Ashley Carman/Bloomberg)

Ashley Carman / Bloomberg:

Considering podcast ads are applicable in mobile games, these will trigger downloads of episodes; source: iHeartMedia has been getting ~6 million unique listeners/month through such ads since 2018– Want more stories like this from Ashley Carman? Podcasts are always on the hunt for new, flashy places to advertise their shows…

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