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Activision Blizzard announced that it has appointed Kristen Hines as its director of diversity, equity and inclusion. Hines joined the company on April 25.
Hines previously worked at Accenture as executive director of global inclusiveness, diversity and equity practices. With Activision, Hines will work with the leadership team to “implement programs and policies that promote a diverse, equitable and inclusive work environment.” She will report to Julie Hodges, the company’s chief human resources officer.
“I am delighted to join a company that is prioritizing its commitment to DEI and making progress on the ambitious goals it has set for itself,” Hines said in a statement. In an industry with a history of underrepresentation, I look forward to leading the company’s efforts to further build a workplace that values transparency, fairness, and inclusion. The game has great potential to connect communities around the world and showcase heroes from all backgrounds. I look forward to playing a part in expanding the range of talent who bring these immersive experiences to multiplayer. “
Last year, Activision committed to diversifying its staff, including increasing the proportion of female and non-binary employees by 50% over the past five years. Hines will clearly be instrumental in achieving that goal.
The company may have difficulty achieving its intended goals, if the company’s current series of problems is any indication. Activision Blizzard has been under surveillance for nearly a year, following allegations that the company’s culture promotes harassment and inappropriate behavior in the workplace. California’s Department of Fair Employment and Housing reported several such incidents in its lawsuit last year. Even before that, the company was said to have had problems attracting talent – even CEO Bobby Kotick admitted this in his blog post. an interview with GamesBeat.
According to Activision Blizzard, “Hines will also work with all gaming teams to ensure diverse and inclusive perspectives are incorporated into game design, including plot, character development, gameplay, and interactions. community work.”
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