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Amazon is working on a standalone app for sports content, new report claims • TechCrunch


Amazon is developing a standalone app for watching sports, according to a new report from Information. The move signals Amazon’s continued push to invest in Prime Video and live sports content. If released, the standalone app would better highlight Amazon’s sports content, which is now included in the company’s main Prime Video platform.

The report comes as Amazon CEO Andy Jassy recently calls live sports a “unique asset” that Amazon will continue to invest in. Current Amazon live sports offerings include exclusive rights to NFL Thursday Night Footballalong with some Premier League football matches and Yankees baseball game. Amazon has also invested in other sports content to complement the live games, as the company launches original sports talk show on both Prime Video and the ad-supported streaming service Freevee.

It’s unknown when Amazon plans to launch a standalone sports app. It’s also important to note that the company may decide to shelve plans altogether.

Amazon did not respond to TechCrunch’s request for comment.

Amazon’s plans for a standalone sports app suggest the company is exploring new ways to tap its live sports investments into additional revenue streams. Considering the high cost of streaming, it wouldn’t be surprising if the company plans to charge a separate subscription fee for sports content with this standalone app. It’s also possible that Amazon decides to offer a separate tier of subscriptions that include its sports content.

The new report comes as Amazon has Check out the loss-making departmentslead to remove multiple roles. Even in these cost-cutting efforts, Amazon seems committed to building Prime Video and its sports streaming content.

Amazon isn’t the only major company looking to continue investing in live sports content, as the company faces increasing competition from other tech giants who have also signed on. sports streaming deals. Last week, Google YouTube has won the NFL’s Sunday ticket in a landmark streaming deal. On the other hand, Apple has acquired the rights to Professional Baseball Tournament and Big football tournament Game.

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