Independence Day is near and Bud Light hopes beer drinkers on both sides of the transgender divide will let go of the past instead of drinking free beer at home.
In an attempt to move on from the divisive Dylan Mulvaney promotion, brewer Anheuser-Busch wants to help people forget the whole controversy by giving away his light beer.
Under one”Bud Light for usThe discount is valid through July 8, the company is offering Americans in most US states up to $15 cashback for a pack of 15 or larger. In stores where bulky inventory needs to be sold before its expiration date, a box can even become free if it retails for less than the offer.
“Make your 4th of July weekend easy to enjoy,” the brewer advertises on its website.
For patriotic Americans, there are some traditions more sacred than celebrating the nation’s founding by downing a few pints of beer while roasting burgers on a backyard grill before setting off fireworks.
In the past, coolers used to be filled with ice cans and bottles of Bud Light. But this year other brands like Modelo Especial and Coors Light will likely take its prized spot.
Once the country favorite beer by a good margin, many conservatives announced their abandonment of the brand after its former vice president, Alyssa Heinerscheidalso seems to despise her work.”Joskin” and hired Mulvaney, a transgender influencer, to promote it in early April.
Bud Light sales tumbled as right-wing beer drinkers staged an impromptu boycott despite the country music legend’s better efforts Garth Brooks. Meanwhile, LGBTQ supporters are angry that Bud Light tried refuse campaign Have join themgive up beer less allies right away.
Amid the controversy, Heinerscheid – the brand’s first female boss in its more than 40-year history – was laid off before being replaced by Todd Allen, who sought to appease offended customers by describing describe a job as a dream about him.
Biggest Summer Promotion Ever
The 4th of July promotion, which can also be redeemed for Budweiser, comes amid a new summer marketing campaign advertised by Allen as a trademark of biggest ever.
Last week Anheuser-Busch released a new ad called “easy for summer,” a quote that revolves around its brand statement “easy to drink, easy to enjoy,” in which it depicts dozens of Americans trying to beat the scorching heat with Bud Light.
Currently, however, the YouTube The version posted to its official account records a meager 757 likes and over 35,000 dislikes.
Users only gave Bud Light summer promo scores with about 2,200 likes compared to 28,000 comments—many of which were so offensive or offensive that the Bud Light account admin had to actively hide them.
Consumers who want to take advantage of the offer simply submit a complete online receipt with Universal Product Code before 22/07 www.mybeerrebate.comand they will receive a six-month virtual credit issued by Metabank.
However, this offer does not work in some states, including Texas, which has the second largest population after California.