Bad Bunny Ticketmaster’s failure in Mexico City leaves fans locked out of genuine ‘World’s Hottest Tour’ concert
Ticketmaster is again under scrutiny after Bad Bunny fans were turned away from a concert in Mexico City despite possessing legitimate tickets.
On December 9, empty rows of seats were visible at the more than 80,000 capacity Estadio Azteca stadium in Mexico City, the final stop on the star’s ‘World’s Hottest Tour’ Puerto Ricans—even though the event was sold out.
Fans with real tickets were abandoned because more people arrived than expected, many with fake, duplicate or canceled tickets.
In an apology on TwitterTicketmaster Mexico cited the ‘unprecedented’ number of fake tickets, overwhelming ticketmasters and Ticketmaster’s ticket verification system.
“Ticketmaster apologizes to fans and is offering refunds to customers who purchased tickets legally and were unable to enter the Bad Bunny concert today,” the statement read.
“The access issues are the result of an unprecedented number of fake tickets being issued, causing unusual crowds and intermittent operation of our systems. This created confusion and complications in stadium entry, with the unfortunate consequence that some legitimate ticket holders were denied entry.”
Ticketmaster also said it will assist law enforcement in preventing ticket fraud and that it has contacted Mexico’s consumer protection agency, PROFECO.
The venue itself also released a statement adding that it had canceled the fake tickets to “ensure the safety” of attendees.
Ticket salesman fired
This follows a number of complaints that Ticketmaster has received in recent months. Taylor Swift fans were devastated after the website went down as they tried to buy tickets for the singer’s much-anticipated 2023 Era Tour.
The company is forced to cancel the public sale date in November following “demand is extremely high for the ticketing system and the number of tickets remaining is not enough to meet that demand.”
Fans now choose case site after the crash, while the company is also facing scrutiny for overall antitrust concerns and “exclusive” ability across industry.
Our new Weekly Impact Report looks at how ESG news and trends are shaping the roles and responsibilities of today’s executives. Sign up here.