Balenciaga: sorry for the holiday advertisement of children hugging teddy bears in slave clothes

Balenciaga apologizes after the incident fashion brand accused about the sexualization of children in its advertising.

The label removed photos of children holding teddy bears dressed in what appeared to be slave implements after the images sparked outrage on social media. Until the end of Tuesday, Balenciaga is still trending on the fashion topic on Twitter.

“We sincerely apologize for any offense our holiday campaign may have caused,” Kering SA-owned trademark said on its official website Instagram account. “Our plush bear bags shouldn’t be for children,” it said, adding that the ad had been removed from all platforms.

Balenciaga also apologized for displaying “disturbing material” during the campaign after one of the photos emerged showing an excerpt from a court ruling regarding child pornography. The company said it is “taking legal action against the parties responsible for the creation of the set and the inclusion of unapproved items” for its spring 2023 photo shoot.

“We strongly condemn child abuse in any form. We represent the safety and well-being of children,” it added.

Balenciaga to name Artistic director of single designer Demna in 2015. Under his creative leadership, the brand’s popularity skyrocketed with the launch of sneakers like the Triple S, instantly. attention due to their exaggerated size. The brand also became recognizable for its aesthetic with models wearing sunglasses at night, black hoodies, and loose jackets.

The latest campaign, which is currently displayed on its Instagram account, features model Bella Hadid, actresses Nicole Kidman and Isabelle Huppert in an office setting. The brand regularly deletes photos from its accounts and replaces them with new ones.

Although Kering doesn’t break down Balenciaga’s annual revenue, HSBC estimates it generated around 1.76 billion euros ($1.81 billion) in revenue in 2021, according to its April report. report. Kering’s biggest brand, Gucci, earned 9.73 billion euros in the same period, according to annual results.

The controversy occurred during the year-end shopping season, a pivotal time for fashion brands. Balenciaga also do title earlier this month after quitting Twitter.

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