Burger King Sued Like KFC and Starbucks Did (You Won’t Believe Why)
There’s nothing like that bite into a burger that you saw in an advertisement and felt the taste not of umami but of bitter disappointment.
The cheese isn’t stretchy and the lettuce isn’t crispy, and it certainly doesn’t seem thick and juicy.
Most people accept that what they see on television represents an idealized version of the actual product. However, even if you know about the game, sometimes the actual reality can be a real disappointment.
This experience is a popular one because, as most people know by now, the burgers that we see on screen rarely come back to life their real-life fast food equivalent. But for some, the difference is big enough to take things to court.
Is That Burger Big Enough For You?
Earlier this week, four plaintiffs representing hundreds of others around the country filed a lawsuit alleging that Brands International Restaurant (QSR) – Get Report Restaurant Brands International Inc-Has the power of Burger King exaggerated and distributed lower when it comes to the size of its Whoppers.
Filed in US District Court in Miami, class action, first reported by South Florida Sun-Sentinel, stated that Whoppers was presented “based on false and misleading advertising regarding the size and/or quantity of ingredients contained in menu items.”
In simpler terms, they are arguing that customers who bought a juicy Whopper from what they saw online or on TV were mistaken for buying what was actually a much smaller sandwich.
That’s all while Burger King allegedly made the Whoppers look bigger and bigger in its ads from 2017 on.
They further assert that this applies not only to Burger King’s regular Whoppers but also to sandwiches across the board from the meatless Impossible Whopper to the Croissan’wich breakfast sandwich.
The official claims are breach of contract, misrepresentation, and unjust enrichment for which Burger King consumers are subject to damages and legal fees.
Burger King told TheStreet it “does not comment on pending or potential lawsuits.”
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Has it ever happened? Oh, yes
So far, lawsuits alleging false advertising by fast food companies have become the norm of American culture, with different types of false advertising lawsuits having emerged since at least the last few years. 1980.
In September 2019, a New Jersey couple filed a lawsuit Declare that two “Chalupa $5 Craving Box” they bought from the Yum brand! (YUM) – Get Yum! Report by Brands, Inc.– Taco Bell bundles cost more than $5 each ($12.98 total including tax).
In 2016, a New York woman declare that KFC’s “Family Fill Up” box is only half filled with chicken.
Starbucks SBUX also had a 2018 lawsuit over its cup filling that was dismissed.
“The District Court concluded that Starbucks cups, when full, exceeded 14, 18, and 22 ounces in volume – more than 2 fluid ounces. bigger compared to the menu board in representative stores. As a result, consumers at Starbucks receive at least (and possibly more) the promised amount of drinks, and are therefore not fooled by any cup-filling incidents to the brink,” according to the company’s website. OFWLaw.com.
Usually, such lawsuits are dismissed as inappropriate, but sometimes, some cases can be successful.
The recent Red Bull energy drink maker paid 13 million dollars to settle a class-action lawsuit over false advertising that claims it misled consumers into thinking its energy drinks offer benefits beyond “a simple cup of coffee or a pill.” there’s caffeine.”
Inflation is an issue but does a slightly larger burger really make a difference?
The plaintiffs in this lawsuit claim that misleading consumers into eating less meat is a problem particularly highlighted by inflation: Figures from the Bureau of Labor Statistics show that meat prices have risen greater than 20% from 2022 to 2021.
“Burger King’s actions are particularly related to inflation, very high food and meat prices, and many consumers, especially lower-income consumers, who are experiencing financial hardship. main,” the lawsuit added.
While meat is on the rise, such an argument can be difficult to make because people are still eating at fast food restaurants in the United States. numberand many see them as the cheapest option among grocery stores that are on the rise.
However, there are still options.
For those who want a lot of meat, there are always four pieces of cheese and six pieces of cheese King Yeti . option from Burger Kings in Japan.