After a nine-month hiatus that plagued China’s game industry, China’s cultural regulators have finally started issuing new approvals for domestic games so they can be exported. domestic version.
As first reported by BloombergNational Association of Press and Publications (China’s cultural regulator for news, print and web publications) approved 45 titles today. These games are the first series to be allowed since last July. While the news provided some relief to the Chinese game industry, the approval came too late for 14,000 game companies unsubscribed during the freeze. The most recent record-setting approval delay was in 2018, which lasted ten months.
This has helped ease recent stock price volatility. Investors have recently been concerned about limited increase about how long minors are allowed to play video games. Last September, two Chinese gaming giants Tencent and Netease lost $60 billion in stock value. That’s eight Bethesdas, or almost the entire Activision Blizzard. Today, shares of Netease and Bilibili (a Chinese video hosting company that also publishes the game) 8% increase.
One of the reasons why new approvals take so long is because more Strict content restrictions for games accessible to minors. P Chinaarents were interested that free-to-play mobile games had a negative impact on their children’s health, which also contributed to the slowdown. One gray market of rental accounts cropped up almost a week later, which allowed minors to bypass the time limit so they could play popular titles like Honor of the Kings.
Since only about 1,200 game licenses are awarded each year, Chinese game developers have been motivated double the quality of their game. These regulations have made Chinese game development extremely competitive, and a number of savvy companies have entered the gamer market that wants a high-end, story-rich experience to compete on paper. permission. However, smaller indie developers have considerable struggle with the constant change of the sea in the regulatory landscape.
Only 45 licenses have been awarded to date, still a small percentage of the total number of games allowed to be released in China every year. It is hoped that the NPPA can match or surpass the approximately 1,200 approvals typical for the agency.