Tech

Datajoin disrupts marketing data repositories with micro-integrations


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Today, sales is all about technology. Companies around the world use solutions like Sales forceApollo.io and Marketo come automate key aspects of their workflow and quickly identify and convert leads. The process works fine, but most of these marketing technology (martech) tools work in silence instead of talking to each other. This can create data gaps and prevent teams from realizing the full potential of their technology stack.

While built-in integrations can be useful, developing them can be a challenge. Basically, you have to ask for the integration, then the engineering and IT teams have to code it. They will also have to support integration with extensible data architecture, technical resources, and ongoing maintenance. The entire effort can take 7-18 months.

Datajoin’s micro-integration

Based on Utah Datajoin aims to simplify this challenge by providing B2B marketers with micro-integration – a code-free automated product that integrates first-party sales and marketing data from apps. existing uses vary. The company raised $3.5 million in seed funding today.

Micro-integration takes the complex process of ID resolution and application-to-application integration and simplifies it, Datajoin said. You simply define the data points you need and the product automatically makes the data appear in the target application. No data background or technical resources required.

“Datajoin’s micro-integration makes integration simple and easy, with deployments measured in days, not months,” said Sam Fonoimoana, the company’s founder and CEO. know.

The company currently offers two micro-integrations. The first brings transactional and pipeline information from Salesforce CRM into the Adobe Analytics Analytics Workspace. This gives business users a complete view of their data, allowing them to understand the impact of campaigns and content on the process and deals closed to date. Meanwhile, the other is for Adobe Analytics and Marketo.

Datajoin claims that its integrations are purpose-built for martech data and just act as a messenger without storing anything. The company claims it has attracted several Fortune 500 companies, including Adobe, Cisco, Comcast, and ARM.

“Some of the most sophisticated enterprise marketing technology companies in the world consider… the team at Datajoin to be the ‘data ninja.’ Their value proposition was immediately apparent in customer conversations as they delivered 10x results,” said Mitch Rencher, MD at Sepio, who led the seed round.

With this funding, the company will look to expand its customer base and hire talent across functions such as product, engineering, marketing and sales. It hopes to gradually add more integrations to its portfolio, bringing support for other relevant martech applications such as HubSpot and Zoho CRM.

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