Unbranded, an e-commerce aggregator focusing on brands in the Asia-Pacific region, announced the first close of its Series B round at $30 million today. The funding is led by White Star Capital and Alpha JWC Ventures.
Headquartered in Singapore, Una Brands has a presence in Southeast Asia, Australia, New Zealand, China and the United States, with over 200 employees. It launch in 2021 with $40 million funding, and has now raised about $100 million in total.
In the last year, Una Brands has acquired more than 20 e-commerce brands in six countries, including ergonomic furniture suppliers ErgoTune and EverDesk+. After taking over operations, Una Brands expanded those brands to Australia and increased sales by more than 40% in less than a year. In total, Una Brands says it currently has more than $50 million in annual sales and expects to hit group profits by the end of the year.
While many other e-commerce development companies (such as Thrasio) with a focus on brands that sell on Amazon, Una Brands includes multiple e-commerce platforms to reflect how fragmented the industry is in Asia. For example, it searches for brands on Shopify, Shopee, Lazada, and Tokopedia, in addition to Amazon.
Una Brands will use its new funding for more acquisitions in categories like home and living, mother and baby, beauty and personal care. This capital will also be used to further develop proprietary technology to expand e-commerce brands across multiple channels. Its technology platform includes tools for brand management, marketing, supply chain and accounting, as well as advanced analytics and process automation.