Elon Musk delays the launch of Twitter Blue again, this time to anger Apple

Twitter’s often-delayed payment verification service is said to be postponethis time because Elon Musk is constantly attracting attention with Apple and how the Cupertino giant handles in-app purchases.

Twitter CEO Elon Musk Said Twitter Blue Will Relaunch friday is herebut the social media company is now postponing its launch as it tries to avoid paying Apple’s 30% cut in subscription revenue, reports communication, a newsletter from technology journalists Casey Newton and Zoe Schiffer.

Twitter’s bid to withhold Apple purchases in the iOS app store coincides with Musk’s fight against the iPhone maker, which he launched with a series of Tweets this week. On Monday, Musk announced that Apple has pulls most of its ads from Twitter and has threatened to kick the social media network turn off the iOS app store.

Ultimately, when Twitter Blue launches, it’s expected to be different from what Musk originally suggested. The service will ask users to verify their phone number and costs $8, up a cent from the previous $7.99 price tag. communication.

Neither Twitter nor Apple immediately responded to requests for comment. Twitter is said to no longer have a media division. Apple has not publicly acknowledged Musk’s claims.

Musk has complained about the 30% charge as part of his escalating feud with Apple. “Did you know Apple levies a secret 30% tax on everything you buy through their App Store?”, Musk tweeted in Monday.

In the tech world, fees are hardly a secret. In fact, in trying to evade Apple’s cut in subscription revenue, Musk and Twitter have been engaged in a protracted battle between those who run smartphone app stores, like Apple. and Twitter. Googleand software developers, including big names like Meta and Spotify.

Apple and Google cut back on any in-app purchases that users make through their smartphone app stores, including subscriptions to services like Twitter Blue. Commissions can be as high as 30%, although both Apple and Google have reduced fees for smaller developers in recent years.

In 2020, Epic Games, the developer of fortress video games, sued Apple, arguing that the 30% cut — and the iPhone maker’s rules to make sure developers pay for it — is anticompetitive.

In 2021, Judge Yvonne Gonzalez Rogers rule that Apple must allow developers to link to payment systems outside of the iOS app store, which would avoid the 30% cut, but does not claim Apple as a monopoly. The epic game is interesting decision.

Twitter may try to get its users to pay services outside of the iOS app store, a tactic that could keep Twitter from taking a 30% cut of revenue instead of Apple.

Twitter Blue’s most recent delay is the latest setback for the service, which has been pushed back several times since its disastrous launch.

musk originally introduced paid verification service on November 6. Immediately, some Twitter Blue subscribers impersonated the official accounts of companies like Eli Lilly, Lockheed Martin and NintendoShare jokes and misinformation. Quick Twitter prohibit service.

Musk did not give a clear indication of when the service would be up and running again. The Twitter CEO first tweeted that the service will return on November 29, but has since said that Twitter Blue is “postponed indefinitely,” afterward will be given on December 2nd.

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