Health

Flipkart Health+ mobile health app goes live



Flipkart Health+, the digital health business of e-commerce platform Flipkart Group, has launched its mobile health app.

This comes three months after the company first entered the healthcare space by acquiring a small stake in the e-pharmaceutical startup. SastaSundar.

According to a press release, the Flipkart Health+ app is providing access to medicines and other healthcare products and services. It combines SastaSundar’s existing network with Flipkart Group’s reach and last mile supply chain.

Initially, the mobile health marketplace platform will offer products and services offered by more than 500 independent merchants with a network of registered pharmacists to validate prescriptions and dispense accurate medications. The app has yet to reach out to third-party healthcare providers that offer services such as teleconsultations and online diagnostics.

Flipkart has also established quality testing and verification processes to facilitate the distribution of genuine drugs and other healthcare products to customers.

The Flipkart Health+ app is currently available for Android devices and will be available on iOS soon.

WHY IT IMPORTANT

According to KPMG, the ongoing pandemic has enabled Indians to receive healthcare services online, the demand is further enhanced by the increase in internet penetration and adoption of e-commerce, according to KPMG. . India’s digital health market is expected to be worth $6.4 billion by 2024 from $1.5 billion in 2018, growing at a CAGR of 27.4%.

As online health consulting and health networking support platforms have become the new normal, this transformation has caused access to healthcare to spread across smaller towns and regional areas. remote areas of India, the accounting firm said in a detailed report.

“Since the COVID-19 pandemic, the people of India have seen a tremendous shift in their love of healthcare and preventive healthcare and an increasing focus on health and wellness. more than ever”, Prashant Jhaveri, who Newly appointed CEO by Flipkart Health.

With the launch of the mobile app, the company aims to bring access to healthcare products and services across India, especially in “the most remote parts of the world”. the country has not been served so far,” he said.

SNAPSHOT . MARKET

Digital pharmacy company PharmEasy last September purchased Akname, a cloud-based healthcare supply chain platform, as part of a move to diversify its healthcare offerings.

Earlier this year, the digital pharmacy market Retailio attempted drug delivery by drone in partnership with Redwing Labs. The pilot was carried out in Chickkaballapur district in Karnataka.



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