Genesis teases its EV future with the Genesis X convertible • TechCrunch
The luxury arm of Hyundai Genesis unveiled Tuesday night the Genesis X convertible, the brand’s third and final electric vehicle concept in the future EV.
The reveal, held at a grand event ahead of the 2022 Los Angeles Auto Show, follows the X Concept and X Speedium Coupe – all from the X-Inspired lineup. These are just concepts and Very few if any details were shared at the event. But the Genesis X convertible, and its conceptual brethren, is more than just a design exercise. The aim is for the vehicles, and especially the front end of the Genesis X convertible, to showcase the brand’s new electric vehicle portfolio.
When asked if the X Convertible or something similar could soon appear in customers’ garages, Luc Donckerwolke, creative director of Hyundai Motor Group and the Genesis auto brand, declined. . “Let’s put it this way. I’m putting a huge amount of my energy, my energy, to make it happen,” he told TechCrunch.
X Convertible has a hard top with a transparent sunroof to keep the cabin airy and spacious for 4 passengers when the roof is closed. The front of the car features Genesis’ new EV face, which is a recap of the Genesis Crest Grille. Expect this new “face” to appear on future electric cars.
The white paint on the concept is called Crane White and incorporates pearls according to the release. The interior is Giwa blue with Dancheong orange stitching and a driver-facing cockpit.
Genesis calls the X Convertible a “beacon for the brand”. And based on the response, maybe it has that chance. When the car was presented to the media and select guests at a multi-million dollar beachfront home in Malibu, California, the audience gasped at the uncommon reaction at events of this type.
“We had to take this opportunity to pump more adrenaline into the brand,” said Donckerwolke. “If someone believes that electric cars can’t be glamorous, Genesis will prove the exact opposite.”
The X convertible shares its architecture and electric powertrain with the X Concept unveiled in 2021 and the X Speedium Coupe concept unveiled in 2022.
Donckerwolke will not confirm the background of these concepts. “We are working with the right partners to get the right level of performance, which, in my opinion, would be the right performance to match the segment,” he told TechCrunch. this song.”
He went on to say that X Convertible will “open up a new, uh, platform, a new platform and modular system.” Donckerwolke declined to elaborate.
Genesis continues to push design forward, as Donckerwolke mentioned, “Usually, you create something and you have to limit your design to the most common denominator,” he says. “We don’t have this, we, we talk to our internal suppliers and say, we need those seats. We need those lights. And here it is, this basically allows us to push boundaries a lot. And that’s basically what allows us to make cars like this.”
Genesis says its goal is to “deliver a product for customers to enjoy,” and with feedback from attendees present, the Convertible X Concept has moved the brand in that direction.