Tech
Google says it will use generative AI to boost Search ads' relevance based on query context and debuts a conversational experience for creating ad campaigns (Aisha Malik/TechCrunch)
Aisha Malik / TechCrunch:
Google says it will use generalized AI to increase the relevance of Search ads based on query context and launch a conversational experience to create ad campaigns— Google will begin using generalized AI to increase the relevance of Search Ads based on the context of a query, the company announced at today’s Google Marketing Live event.
