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Hailey Bieber sued for trademark infringement on the fashion brand’s Rhode skin care line of the same name

Hailey Bieber is being sued for trademark infringement on her newly released skin care line.

The model launched a new range called Rhode on June 15, but TMZ Bieber is currently being sued by a fashion line of the same name, which has been around for eight years.

According to legal documents obtained by the store, a New York-based Rhode clothing company founded in 2013 and owned by Purna Khatau and Phoebe Vickers claims that they were approached by Bieber in 2018 in an attempt to acquire the “Rhode” trademark.

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The duo denied but alleged Bieber, 25, went ahead and launched her own brand of Rhode. They also allege that the model, who is married to singer Justin Bieber, used a logo that looked similar to their fashion brand.

Owners Khatau and Vickers also claim that there has been a lot of consumer confusion online and customers have mistaken their fashion label for Bieber’s skin care line.

Hailey Bieber.
Hailey Bieber named her brand Rhode because it’s her middle name. (Instagram)

To eliminate confusion, they officially asked the model’s agency to stop using the name Rhode, which is Bieber’s middle name.

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“Miss Bieber launched a line of beauty skin care products using the exact same brand as Rhode,” an excerpt of the lawsuit, according to The flashiness. “She did this despite knowing about Rhode and its previous rights. Ms. Bieber tried to buy the RHODE trademark from Rhode four years ago.”

“This is a textbook case of reverse confusion in which a large minor brand user threatens to trample the market of a smaller high-end user.”

Khatau and Vickers have since spoken out, saying they have shed blood, sweat and tears for their fashion label Rhode.

“Nine years ago, we quit our jobs and started Rhode in our apartment, creating a fashion company from scratch. We were two businesswomen who met in college, built brands. RHODE and spent years working hard for our minority co-worker – owned company,” they wrote in a statement shared on Instagram.

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Hailey and Justin Bieber.
Hailey Bieber has been married to singer Justin Bieber since 2018. (Instagram)

“Today, we are forced to file a lawsuit against Hailey Bieber and her new skin care line that launched last week and uses the brand ‘rhode’.” We don’t want to file this lawsuit, but we have to to protect our business,” they continued.

“We admire Hailey. She works hard and has the ability to create her own skincare line. We don’t want to sue Hailey; we want to honor her. As businesswomen. We wish her every success.”

“Hailey can choose any brand for her skincare line. We just have the ‘RHODE’ brand that we’ve built,” they concluded. “That’s why we didn’t sell our brand to her when she asked 4 years ago and why we asked her now to rebrand her skincare line. her use of our brand is harming the company, our employees, our customers, and our partners.”

However, there seems to be a legal battle raging as a source related to Bieber’s group told TMZ that she owns the skin care brand and the other Rhodes holds the trademark for the clothing. .

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