Hayu, NBCUniversal’s reality TV broadcaster, to premiere in Central and Eastern Europe – The Hollywood Reporter

NBCUniversal International said Wednesday that it will launch its subscription-based reality TV streaming service Hayu “in many Central and Eastern European countries” in the fourth quarter.

“This builds on the service’s continued success in other European markets and will bring the number of territories for the streaming service to over 40,” the company, an entertainment division of Comcast, NBCUniversal, said. The live player will launch in new territories with direct-to-consumer functionality “on a full spectrum of devices – mobile, tablet, TV, console and web”.

Hayu offers over 300 shows and over 9,000 episodes of reality TV content, including franchises like Real housewives, Below the table and million dollar list. It also offers programming in English in non-interpreted subgenres such as family and design, dating, cooking, crime, and fashion. “Subscribers don’t have to worry about spoilers as the majority of US programming is available on Hayu on the same day as their US broadcast,” the company stressed.

“As a destination for world-renowned reality content, this expansion into Central and Eastern Europe further fulfills our goal of serving the best reality TV blockbuster to a wide range of genre fans. more,” said Hendrik McDermott, executive director, director. to consumers, globally at NBCUniversal. “We are excited to launch a direct-to-consumer subscription streaming service in the region, where we look forward to partnering with platforms and telcos to serve a young female audience. their age.”

Hayu launched in the United Kingdom, Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. This was followed by Canada in September 2018, with other countries. The Benelux family was added in December 2018. The service was then available in Southeast Asia, namely the Philippines, Hong Kong and Singapore, in October 2019 and in November 2020, it launched. in Germany and Austria. In early 2021, Hayu launches in Spain, Portugal, France, Italy, Switzerland, Lithuania, Estonia, Latvia, Poland, Hungary and the Czech Republic.

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