How live-action YouTube kids channels Vlad and Niki, Like Nastya, and Kids Diana Show, with a total of ~300M subscribers, are building global franchises (R.T. Watson/Wall Street Journal)

RT Watson / The Wall Street Journal:

How live-action kids’ YouTube channels Vlad and Niki, Like Nastya and Kids Diana Show, with ~300 million subscribers in total, are building global brands— Vlad, Niki, Diana and Nastya party on yachts, drive Ferraris and travel the world. Their large audience of children can’t get enough.


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