How social media has affected daily sunscreen use

In 2018, I saw a Tweet from esthetician Tiara Willis, aka @makeupforwomenofcolor, urge everyone “always wear sunscreen.” And honestly, even though I’ve heard dermatologists say the same commandment forever, It was actually the first time I considered the importance of using sunscreen daily.

I bought an SPF-30 sunscreen (the sunscreen that experts recommend every day) and started applying it every morning — and I’m not the only one affected (literally) to a change in behavior. their vi. On Instagram, Twitter, and TikTok, the conversation about sunscreen is endless, and it’s created a kind of positive pressure from friends. final convinced people to get on board with wearing it every day.

Sunscreen is trending

Not long ago, there was a time, when we all rushed to sunbathe and save on SPF while on vacation in the tropics—despite the dermatologists telling us to do better. The first notable cultural shift in sun protection attitudes came in 1981 when the Cancer Council, an Australian non-profit organization, launched her Slip, Slop, Slap campaign, says dermatologist Aegean Chan, MD, who owns a practice in Santa Barbara, California.

This skin cancer initiative encourages people to “wear shirts, sunscreen and hats” when outdoors. Dr. Chan cautions that this is still limiting the use of sunscreen to the pretext of “holiday mode”, meaning it is not emphasized as a daily routine. However, in the 40 years since, she’s noticed that people have begun to consider the importance of daily SPF use thanks to the content surrounding it.

Dermatologists agree that although we have long been aware that we Candlestick apply sunscreen — this is the first line of defense against melanoma skin cancer and visible signs of skin aging, like wrinkles and dark spots — social media has influenced us to really do that. “We have known for decades that protecting your skin from the sun prevents skin cancer and other skin damage,” says Dr. “But with social media, you can visually show people, ‘Hey, if you’re not wearing sunscreen every day, the cumulative sun damage is going to do your skin’s skin. What do you look like? this. “

Dermatologists agree that social media has increased pressure to use sunscreen.

Affected by SPF

Much of this shift in perception has come from education, according to advocates. “Social media has helped normalize sunscreen use and has provided a wealth of knowledge on the topic,” says Lindsey Zubritzky, MD, board-certified dermatologist in Pennsylvania with more than 673 thousand followers on TikTok said. “Short video platforms like TikTok and Instagram allow dermatologists to train in sunscreen effectively and quickly while making the topic accessible and easy to understand.”

On TikTok, the hashtag “sunscreen” has 3.2 Billion views of this post (and 3.1 million other Instagram posts). Its more aggressive sibling, aka #WearSunscreen, has 117.4 million views on TikTok and 125k posts on Instagram. One user recently shared a stitched up TikTok that reads “wear sunscreen or go to jail,” which garnered more than 40,000 likes and 1,600 comments. One of them said, “Apply sunscreen every day. Everybody. RN. Other videos show what happens when you do apply sunscreen every day — like this, captioned, “Start applying sunscreen at age 14; has a baby face at the age of 38”. Someone commented: “I am going to put my face in a bowl of sunscreen”.

“This education [on social media] Muneeb Shah, DO, who regularly shares SPF content with his 16.6 million TikTok followers, is encouraging people to use sunscreen regularly. He was diagnosed with skin cancer when he was just 21 years old and has pushed the importance of daily sunscreen use online since he first started creating content in 2019. He likens the impact. of this type of content to his followers with his peers. pressure that smokers receive to stop their habit.

And the numbers back up his claim: Many people are wearing sunscreen today as a daily routine (or at least consider it), as evidenced by some recent studies. A 2021 analysis published by Cureus Journal of Medical Sciences examined sunscreen use trends among U.S. middle and high school students from 2007 to 2019, finding that sunscreen use among teenagers increased by 4% in those 12 years. Furthermore, a study in International Journal of Environmental Research and Public Health found that “social media interventions have shown great promise in the prevention of skin cancer” largely due to increased awareness of sun damage as well as increased demand for creams Sunscreen.

We have reached the pinnacle of sunscreen

The shift in understanding of the importance of daily SPF has created a need for better, more elegant cosmetic formulations that people will truly appreciate. would like everyday wear — and the industry has responded accordingly.

“The social media conversations have fueled this explosion of choice and how many sunscreens are available to consumers,” says Dr. “Supergoop! was one of the first companies to really focus on cosmetically elegant, everyday sunscreens. And with the way the market is going, larger companies will take notice and expand their offerings,” which, of course, is not a bad thing.

There’s no denying that: the pressure to apply sunscreen has had some effect on the formulations available.

Supergoop! may have led the way with the launch of daily SPF products in 2007, but there has been a boom in this industry segment over the past few years. Although the sunscreen market hit a whopping $13 billion in 2019, it’s now predicted to hit $14.7 billion by 2028. We’ve seen mineral formulations covered. powder-free innovation, a new category of highlighters. Feels more like makeup than sunscreen and the smarter SPF is superior to fighting the past and signs of future skin damage. All these innovations make it easier than ever to integrate sunscreen into your daily routine.

Furthermore, beauty brands around the world have seized the opportunity to join the SPF game. In 2017, Garnier Fructis, a well-known brand in hair care, launched a 3-in-1 product that combines serum, moisturizer and SPF. Skincare brands that aren’t traditionally associated with sun care, such as Summer Fridays, Nécessaire, and Zitsticka have also joined the sunscreen party — differentiating their products by including brands. skin-friendly ingredients in their formula.

In June, Summer Fridays launched Shade Drops, a hydrating sunscreen with plant-based squalane and antioxidants. Recently, Nécessaire – the company that normally makes shower gels and lotions – launched a skin-lightening sunscreen containing hyaluronic-acid-and-niacinamide, and Zitsticka, a brand known for its acne patches, released its own anti-acne SPF. These are just a few examples, but hit the peak at Sephora or Ulta store shelves, and you’re guaranteed to see more.

“I love the variety of sunscreens available today,” says Dr. Zubritzky. “Sunscreens were once prized as chalky, white, sticky or greasy, which can alienate many people, especially people of color.” Now though? Dr. Zubritzky adds: “There is a sunscreen to suit every skin type, tone, texture or age.

If you ask me, it’s no coincidence — so keep these conversations going.

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