Ilia makeup points for 20% off their Black Friday sale

With the Well+Good SHOP, our editors have used their years of know-how to select products (from skin care to self-care and more) that they bet you will love. Although our editors select these products independently, purchases through our links may earn Well+Good a commission. Happy shopping! Explore the STORE

To love makeup without makeup is to love Ilia Beauty. This skin-care makeup brand is behind some of the internet’s favorite natural makeup products—like the TikTok-popular skin tone, the versatile blusher that gives skin an effortless flush in a flash and liquid eyeshadow, easy to smooth skin. sold 10,000 units in just two weeks. Driven by a low-maintenance philosophy, Ilia’s easy-to-use, skin-enhancing essentials are products that everyone can use. Even celebrities like Sarah Hyland, Madelaine Petsch and Emma Watson have expressed their love for the brand.

That said, when Ilia products are on sale—it’s a pretty big deal, which is why we’re a bit nervous about the brand’s Black Friday sale this year. From November 25 to 28, Ilia will be offering 20% ​​off *site-wide* and will include a free, full-size gift on eligible purchases. If you’re an Ilia fan like me or waiting for the right time to try out the brand’s products, take this Black Friday sale as a sign you’ve been waiting. To help you prepare your cart for the sale, we’ve taken the liberty of rounding up Ilia’s favorites we’ll be shopping for first.

Check out the rest of our favorite Black Friday sales here for beauty, kitchen, fitness, home, style, and more.

Our favorite Ilia products to grab during Black Friday sale

ilia super serum skin color on white background

Color Skin Super Serum SPF 40 — $38.00

Originally $48, now $38

The ultimate makeup and skincare combo, Ilia’s Super Serum Skin Tint achieved viral status on TikTok when it first launched in 2021 and has been loved by customers (and W+G) since then. It has an SPF of 40 (higher than what you’ll find in most foundations) and is fortified with skin-smoothing niacinamide, nourishing squalane to support skin’s elasticity, and plumping hyaluronic acid for plumpness. fresh face. lots of water” glows.

ilia lip balm on white background

Revitalizing Lip Balm — $19.00

Originally $24, now $19

Ilia’s nourishing lipstick line will save your chapped lips this winter. Made with hyaluronic acid and sea succulent extracts, this barrier-strengthening balm coats dry lips with a long-lasting layer of moisture on contact – and leaves them softer, smoother and plumper than before. We love the cool feeling the ceramic applicator gives and the subtle glow the balm leaves behind!

ilia multistick whispering on white background

Multiple bars — $27.00

Originally $34, now $27

If blush is your vibe, then you’ll love Ilia Multi-Sticks. Dual-action balms deliver natural, radiant color to cheeks and lips, and blend like a dream with the tip of your fingers. They have a bright and natural finish and can even be layered for a custom look. Whisper, one of the new additions to their line and their personal favorite, is a very eye-catching peach shade that instantly revitalizes cheeks, giving them a blush like the wind blowing coveted.

ilia infinite lash mascara on white background

Unlimited eyelash mascara — $22.00

Originally $28, now $22

If you think natural mascara doesn’t work, it’s just because you haven’t tried the Limitless Lash Mascara. It has been approved by a beauty editor, has over 4,000 reviews on the Ilia website, and is well worth the hype. Using a beeswax and carnauba base to coat and condition lashes, Limitless Lash Mascara helps lift lashes and maintain curl without feeling crunchy or flaky all day long. What you get is curled, longer-looking lashes get this—finally all of day and remove easily with water at the end of the night. For fuller-looking lashes, check out their Most Full Volume Mascara ($22).

ilia true skin serum concealer on white background

True Skin Concealer Serum — $24.00

Originally $30, now $24

True Skin Serum Concealer is a real MVP in your makeup bag. The medium-coverage concealer boasts a creamy, weightless texture that creates beauty all over the face—whether you’re concealing or covering dark circles. Best of all, the moisturizing concealer lives up to its “serum” name and stays looking fresh, never dry or clumpy. And because it’s Ilia, the formula is fortified with antioxidant vitamin C for added skin-brightening benefits.

Asterisk ilia liquid eyeshadow on white background

Liquid eyeshadow — $22.00

Originally $28, now $22

The award-winning Ilia’s Liquid Powder Eye Tints are eyeshadows for people (like me) who normally hate eyeshadow. The cream-powder color is applied easily thanks to the propeller applicator and blends seamlessly with your fingers leaving a layer of buildable color behind. And once set, the color won’t budge, giving you a one-time eyeshadow finish that lasts all night. Bonus? It smooths the skin and prevents wrinkles around the delicate eye area. Our personal favorite, Aster, a dusty lavender from their newly released carpet collection, has sold out over 10,000 in just two weeks—so I recommend getting that one before it disappears.

super serum ilia other than c on white background

C Beyond Triple Serum SPF 40 — $51.00

Originally $64, now $51

This skincare powerhouse combines your daily sunscreen and vitamin C serum into one simple step. Formulated with 10% stabilized vitamin C and mineral-powered SPF 40, C Beyond Serum provides skin with antioxidant protection for a radiant, white cast-free look with a subtle translucent tone. . It even has niacinamide to support smoother, more even skin tone. Apply it in the morning as the last step in your skincare routine, and you may even want to skip foundation altogether.

ilia balmy gloss tinted lip oil

Balmy Gloss Colored Lip Oil — $20.00

Originally $26, now $20

We love a good lip gloss (a lip balm and lip gloss combo), and Ilia’s Balmy Gloss doesn’t disappoint. An ultra-soft tinted lip balm that uses hyaluronic acid to hydrate dry lips and support a plump, luscious look without the stickiness of regular lip gloss. Plus, they provide just the right amount of color and shine—making it a lip gloss that you can apply easily without a mirror, which is a huge plus. Best of all, it feels so comfortable and soft on the lips, you’ll forget you’re applying lip gloss—10/10 recommended.

ilia contouring powder on white background

Nightlite Contour Powder — $27.00

Originally $34, now $27

For a radiant look all year round, you’ll need Nightlite Contour Powder in your makeup bag. A silky, talc-free powder that works like a dream—clear at first but with the ability to build up for more intensity. Blended with the tiniest bit of sheen, this low-maintenance highlighter is virtually undetectable on skin, making it a must-have for light makeup days as well. no less charming. Plus, the tones on all four shades are warm, but not overpowering, giving you versatility with bronze and contouring with the same product.

ilia moisturizing oil on white background

Balmy Tint Moisturizing Lip Balm — $22.00

Originally $28, now $22

Ilia’s Balmy Tints delivers the nourishing properties of a lip balm, with the flawless color of a transparent lipstick. The avocado formula contains all the moisturizing ingredients like shea butter, rosehip seed oil and sea succulent extracts to keep lips soft and hydrated. They come in eight incredibly eye-catching shades, from rosy nudes to deep reds and berries, and each can be crafted to create a more dramatic look or embellish a “lips” moment. yours but more beautiful”.

Light liquid highlighter on white background

Liquid Serum Highlighter — $34.00

Originally $42, now $34

This gel-liquid highlighter can be dabbed onto the high points of your face after foundation, or blended into your skin tone for an all-over glow. The weightless serum texture melts right into your skin without feeling thick and sticky, leaving just a soft metallic sheen behind without any shimmer. It even touts blue light resistance thanks to the marine active ingredients in the formula.

multipurpose pigment ilia on a white background

Color Haze All-Purpose Powder — $26,00

Originally $32, now $26

A blush and liquid lipstick in one, Ilia’s Color Haze creates a fresh dewy blush for the cheeks and a matte finish for the lips for a no-fuss monochromatic look. In true Ilia style, it’s super easy to use, and the metal applicator allows for precise application right from the tube (we love brushless makeup!). Even better, the feather-light liquid formula has super-fine pigments that blend to create a soft, airbrush-like finish that lasts all day.

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Our editors independently select these products. Purchases through our links can earn Good+Good commissions.


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