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India’s Bombay Play raises $7 million for instant mobile games


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Play Bombay raised $7 million in a new round of funding so it can build more instant games on platforms like Facebook.

Oliver Jones, CEO of Bombay Play, said in an interview with GamesBeat, the Bangalore, India-based company is focusing on “hype games” or casual games you have can play with friends. Play Bombay has been successful with more than 40 million players worldwide.

The funding round was led by Kalaari Capital while also seeing participation from all of its existing investors such as Lumikai Fund, Leo Capital and PlayCo. Other new investors like Winzo, AdvantEdge VC, AMEA Ventures and others.

It’s not necessarily easy to increase rotation, as the company doesn’t make blockchain games, says Jones.

“We are raising money at a time when crypto is all the rage and pitching a traditional gaming company is not a great thing,” said Jones, who started the company. with Abhas Saroha. “We found to ourselves, ‘We’re good game developers. And that’s what we’re going to pitch. We won’t sell you anything other than we make great games. ‘ We rely entirely on things like traction. user interaction and revenue. ”

Bombay Play founders are Oliver Jones and Abhas Saroha.

Indeed, the company has 40 million players it can talk about and it can talk about how it makes real money.

“We’ve found some really big hits in these instant games. These games require no download,” Jones said. “The interesting thing that we found is that the games are easy to pick up and extremely easy to interact with.”

With the funds raised, the company plans to invest in expanding its existing “hypersocial” gaming services, supporting upcoming projects while also setting aside a portion of the money. Word games are one of the categories the company will focus on.

Abhas Saroha, co-founder of Bombay Play, said in an interview with GamesBeat: “Wordle is what we come up with when people ask us to explain fanatical beliefs. “It has a very strong community around it. That is what we are trying to do.”

Jones added, “Wordle is the new FarmVille.”

Bombay Play games include titles like Dice Merge Puzzle, Card Party and Daily Word Puzzle. These games take about three or six months to develop, Jones said. In that sense, they are not as simple as super casual games, which can be developed in much shorter games. The company tries to soft launch its game as soon as possible.

“We are in between the casual game and the super casual game,” says Jones.

Last year, the company launched eight games. This year, it plans to launch 24 units.

While the company focuses on Facebook Instant Games, it will distribute its games across multiple platforms and channels. The games are popular in India, but they are also big in the rest of the world. Audiences are in many parts of Asia such as India, Philippines, Vietnam and Thailand.

“We also found highly engaged users in tier one countries when it comes to games in the US, Europe, Australia and New Zealand. Jones said.

The company has now raised more than $9.5 million in capital, and the latest funding has more than quadrupled the valuation of its Pre-Series A round in 2020.

Salone Sehgal, general partner at Lumikai, India’s first game and interactive media fund, was one of Bombay Play’s early investors.

“At Lumikai, we have witnessed the tremendous growth of Bombay Play as a studio from seed to scale,” she said in a statement. “Oliver and Abhas, as game business veterans, bring extensive domain expertise, user insights, data-driven development, and a world-class team geared toward building hit games from India. We are pleased to continue to be supporters and mentors of Bombay Play’s continued growth and are committed to introducing shared social experiences. ”

Bombay Play’s Team

Founded in 2018 by Oliver Jones and Abhas Saroha, Bombay Play is now headquartered in Bangalore and employs 50 people. The company plans to double its staff by the end of the year.

“We are very impressed with what Oliver and Abhas have been able to achieve and they are definitely one of the
Vani Kola, managing director of Kalaari Capital, said: “We are excited about how they are disrupting the casual games industry with their hype model and are delighted to be partnering with them on their action. this program.”

Jones said the company has been working on blockchain technology for games, and he believes many companies are excited about it. But he found the company focused on quality games first and monetization second. So he expects it to become a mainstay in the future, but not necessarily a core division of the company.

Making games in India is cost-effective, but perhaps not as much as it used to be. Jones said the costs for Indian game developers are similar to those in Eastern Europe.

“And game companies can rent from anywhere,” says Saroha. “The workforce is truly globalized and wages in India have improved a lot. But that’s fine for a beginner like us because we don’t optimize too much for cost. We are optimizing to release great games.”

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