India’s Own Clothing Size Chart Coming Soon, Retail News, Retail ET

New Delhi: India is likely to roll out a clothing size chart specifically for Indian consumer measurements over the next three months, across standard size lines available in the US and UK. Officials say that IndiaSize The project aims to help garment manufacturers adapt their cuts closer to the actual body types of Indian consumers and reduce imports. A similar exercise is also being done for footwear.

“The IndiaSize The project is in the advanced stage of completion. We plan to launch it in two to three months,” an official said.

India’s ready-to-wear apparel exports in fiscal year 23 were $16.1 billion, up 1.1 percent year-on-year. Imports of apparel and clothing accessories in fiscal year 23 were $941.83 million, up 42% year-on-year.

Randeeep Singh Arora, head of new business initiatives at Gokaldasexports Acharpura said: “Indian sizes will be customized to Indian body sizes based on parameters such as bust ratio. waist and legs. Their fit would be better. They could be closer to UK size.” Private Limited.

Industry representatives said companies serving the domestic market can make clothes based on these new suits more easily than those intended for export. Once available, Indian sizes will be mentioned in the clothing description where currently US, UK and EU sizes are mentioned.

Sanjay K Jain, chief executive officer of TT Limited, said: “This will bring about uniformity and uniformity in size, and at the same time lead to better-fitting clothes for consumers.

While casual wear may be the first apparel segment to feature India’s standard size chart, this workout will be key for sectors like fitness and sports, automotive and aviation. universe, where products that are ergonomically designed with Indians in mind play an important role.

“The industry wants a uniform size for clothes sold in India. We are doing this for clothes and shoes because we are used to foreign sizes so far,” said an official. other said.

Japan and China also have their own sizes, suitable for their domestic markets.

India’s total textile and garment exports are around $36 billion in 2023 and the target is to reach $100 billion in the next 5-6 years, bringing the combined value of the industry along with domestic consumption to $250 billion. USD.

Market research company IMARC Corporation has pegged India’s textile and garment market to reach $387.3 billion by 2028.

However, the industry cited the challenge of body size diversity in different regions of the country and products besides mapping and classifying them that needed to be overcome.

  • Published on May 24, 2023 at 08:33 AM IST

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