Actor, hair icon, vineyard owner, and rose producer Brad Pitt is dipping his toes in a skincare pool — and a tank made with grapes. Is called Le Domainemulti-hyphenate’s new 4-part gender-neutral skin care line is made from winemaking ruins, natural sources including olive oil from Pitt’s vineyards, and two patent-pending ingredients. developed after years of research.
Pitt’s journey with grapes began in 2008, when he signed a long-term lease on an 1,800-acre vineyard. Château Miraval. He officially bought the land in 2012 with then-wife Angelina Jolie, who recently sold part of his property amid their ongoing divorce battle. Back in 2012, Pitt was introduced to Marc Perrin, now co-founder of Le Domaine and CEO of Miraval-Provence, whose family has been in the wine business for more than a century. When they met, the duo made big plans to bring back Miraval wine, which you might recognize as that fancy rosé you’ve been using after a particularly hard week. Turns out, you can now use several skin care products from the same group!
During an exclusive press session at Miraval vineyards, Pitt casually wandered from person to person chatting about the products and marveling at the proven views with his guests. Dressed in a purple linen suit designed by his friend Haans Nicholas Mott (the designer behind the star’s dress at the Berlin premiere of High speed train), Pitt looks as beautiful as you’d expect. He laughed and gave a thumbs up and disapproval, and said with a harsh Southern accent, “Approved, disapproved?” wondered how the editors would rate his new product. Attendees sipped on Miraval rosé, and he joked that his ex did a great job with that with their respective beauty projects (Gwyneth Paltrow with wellness site and her brand Goopand Jennifer Aniston with her hair care line LolaVie), which he thinks he might as well take the plunge.
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Pitt says he’s always thought about launching his own skincare line and has been approached by several brands over the years, but that never felt right – that is, until Perrin came up with the idea of creating a product line using their resources. The Perrin family has worked with philologist Dr Pierre-Louis Teissedre for more than 10 years to learn how to use grape residues after winemaking to make the production process more scaled. With this information, Dr Teissedre created one of Le Domaine’s hero ingredients: GSM10®, packed with antioxidants from Grenache, Syrah and Mourvèdre grape seed extracts from the Perrin estates. They “provide protection against oxidation if they are applied regularly, and in the long run, they limit skin aging. They also combat the risk of dry skin,” said Dr Teissedre in a press statement.
But the goodness of skin care doesn’t stop there. The Le Domaine team continued to work with medical genetics expert Dr Nicolas Lévy, who has studied progeria, a rare disease that causes extremely rapid aging in children, for more than 20 years. five. Through his research, he developed the ingredient ProGr3®, which helps reduce the harmful causes of progerin and ultimately the signs of aging. The second hero ingredient featured in the Le Domaine range is packed with molecules from chamomile extract, green tea, and of course, grape tassels.
The line is currently made up of four products: Cleanser, Serous, Cream (Pitt’s personal favorite!), and a lighter moisturizer, Liquid cream, (launching early 2023). Each product comes in a glass jar or bottle and is covered with a wooden lid made from premium casks from the Perrin family estates. Current line at le-domaine.com and will launch at major retailers in the future.
While Pitt seems to be a minimalist when it comes to beauty and health, it looks like he’s doing something right. When asked what his beauty secret is, he replied that “try to be a little bit more physically active, try to eat a little healthier, though you have to cheat, try to be creative, all those things. that.” Oh, and he’ll probably recommend his new Le Domaine products because, you know the old saying, ‘When life gives you grapes, make wine…and skin care! ‘”
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Emily Burns is assistant beauty editor at ELLE Magazine. When she’s not writing, she’s probably drinking an Aperol spritz and cuddling with her cat on Wednesdays… or plotting a date with Pete Davidson.