IPL Media Rights: BCCI richer by Rs 46,000 crore and counting, digital rights soars to Rs 50 crore per game | Cricket News

NEW DELHI: BCCI is about to return to the bank after the sale IPL The TV and digital rights to the Indian subcontinent are at a whopping Rs 44,075 crore, making it one of the wealthiest entities in the sports world.
According to the information received, Package A (Indian Subcontinental Television Rights) for 410 IPL matches for 5 seasons from 2023 to 2027 has been sold for Rs 23,575, or Rs 57.5 per game.
As It Happened: IPL Media Rights Auction
However, the Indian subcontinent’s digital authority stole the thunder with Rs 50 crore per game given by one of the bidders after the Pack A winner challenged them. Package B collected Rs 20,500 crore and thus the cumulative BCCI is now Rs 44,075 crore richer after selling two packs.
When the auctions stopped on Monday, another Rs 2000 crore was bid for Package C, which featured a selected non-exclusive digital rights deal. The auction, which has entered its third day, will resume with Package C on Tuesday.
Up to now, the board has made a staggering amount of Rs 46,000 crore, one and a half times the 2018 auction value of Rs 16,347 crore.
As PTI has predicted, the final valuation will be around Rs 47,000 crore to Rs 50,000 crore.
The base price for the TV is Rs 49 crore while the digital license is pegged at Rs 33 crore.
“We hit the $5.5 billion mark after selling two packages. But the value of digital rights per match hitting Rs 50 crore is huge. 51% incremental growth over the base price and above is an extraordinary thing,” a BCCI function told PTI on condition of anonymity.
“Bidding stopped at 6pm today and we’re currently auctioning bundle C, which has 98 games over 5 years in the non-exclusive digital genre. There are 18 games in the first two seasons. , followed by 20 games in the next two seasons and 24 games in the final season. Followed by package D, which is the overseas rights to TV and digital.”
The number breaks down to 410 games over five years as follows: 74 games each in 2023 and 2024. This increases to 84 games in 2025 and 2026, and 94 games in 2027.
According to the standards of electronic auctions, the owners are provided with a secret code for them to bid. No BCCI employees or employees may use the codes of the bidding companies.
The bidding starts with an increment of Rs 50 lakh in the initial period and after the winner of Package A challenges the highest bidder of Package ‘B’, the incremental bid value is Rs 1 crore.
None of the BCCI officials could confirm who won the two packages.
It is believed that Sony and Walt Disney (The Star) had a bidding war for the TV rights. Market sources say that Viacom18 is owned by Reliance, which has formed a consortium with Uday Shankar and James MurdochLupa’s system, is said to be competing for Package B.
Whoever wins Bundle B will have a hard time in Pack C as broadcasters want to maintain their exclusivity and losing a small pack of matches to another entity would not be a great business move.
Package D, which has a base value of Rs 3 crore for overseas digital and TV rights, will feature a strong competitor Zee, who is being nominated in the auction by former BCCI CEO Rahul Johri.
“If Johri and Zee can win Pack D and if Sony wins Pack A, then the Zee-Sony partnership will open a new beginning. But let’s wait until tomorrow,” a source said. auction process said.

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