It sells cosmetics to friends and family here

With the Well + Good SHOP, our editors put years of know-how to work picking out the products (from skin care to self care and more) that they bet you will. prefer. Although our editors select these products independently, purchases through our links may earn Good + Good commissions. Happy shopping! Explore SHOP

When Jamie Kern Lima founded It Cosmetics in 2008, it was because she wanted products that would help solve her biggest beauty problems — rosacea, hyperpigmentation, and sparse brows. To create formulas that really work, the award-winning TV presenter teamed up with dermatologists and plastic surgeons. Now, It Cosmetics is the go-to destination for skin-loving products that make you feel your best.

From today until October 28, you can save up to 50% site-wide in It Cosmetics’ Friends and Family Sale. Browse through a few of our favorites below, but be sure to shop the full range of deals so you don’t miss out on anything.

Buy It cosmetics for friends and family at a discount

It Cosmetics Confidence in an Anti-Aging Moisturizer – $39.00

Originally $52, now $39

This beloved cream (the #1 anti-aging cream in the US) is enhanced to include double the rejuvenating concentrate that evens skin tone and texture; smoothing lines and wrinkles on the face and neck; improves radiance, firmness, elasticity, plumpness’ and minimizes the appearance of pores. It is made with niacinamide, squalane, and a peptide-lipid complex and is perfect for all skin types.

It Cosmetics Bye Bye Under Eye Brightening Eye Cream – $38.00

Originally $50, now $38

This intense eye area moisturizer is made with ginseng extract to protect against environmental aggressors, hyaluronic acid to visibly plump and smooth, niacinamide to brighten and even tone skin, and ceramides to strengthen the skin barrier.

It Cosmetics Secret Sauce Anti-Aging Moisturizer – $36.00

Originally $72, now $36

From now through October 20, you can save 50 percent on this best-selling moisturizer. After the 20th, it will go back to the regular F&F sale price of $54 until the sale ends. The new and improved formula has a gel-cream texture and is packed with a fermented concentrate that maximizes hydration and fights signs of aging; hyaluronic acid to plump and smooth wrinkles; and the brand’s exclusive Light Drop Technology that reduces discoloration and delivers instant glow.

It Cosmetics Hello Results Serum-in-in-Cream Retinol Daily Wrinkle Reduction – $52.00

Originally $69, now $52

Streamline your nighttime routine with this product that combines the power of an anti-aging serum with the gentle care of a cream. It’s created from a blend of two retinols – free and enveloping – that starts to reach at least 15 layers into the skin’s surface in just one hour. It’s also infused with evening niacinamide and moisturizing vitamins E and B5 to balance the occasional skin-drying effects of retinol use.

It Cosmetics Bye Bye Breakout Salicylic Acid Acne Serum – $22.00

Originally $29, now $22

Created from a concentrated blend of two percent salicylic acid and three percent lactic acid, this serum clears acne-causing skin debris by gently exfoliating, visibly reducing breakouts. , fade dark spots after acne and support balanced, calm skin.

It CosmeticsBye Bye Makeup Cleansing Balm – $32.00

Originally $42, now $32

Remove makeup with this three-in-one cleansing balm. Massage onto dry skin to remove makeup and SPF without leaving your skin flaky or dry. Add water, a vitamin C-rich balm, and rosehip oil to transform into a milky cleanser that visibly brightens skin. And if you want to use it as a hydrating mask, apply a scoop to clean skin and leave it on for 10 minutes before rinsing or wiping off.

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