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Maverick leverages deepfakes for real e-commerce connection • TechCrunch


In a world filled with mass messaging, trying to be different and send out 20,000 personalized messages can be quite challenging.

Maverick Laba business-to-business personalized video messaging startup that aims to help e-commerce entrepreneurs send more personalized messages using deepfakes.

Deepfake technology is not new. Debarshi Chaudhuri, co-founder of Maverick, told TechCrunch that companies like Bonjoro, Vidyard, and Tavus have developed video technology in this space and are seen as competitors.

However, he points out that these companies offer features, such as where someone manually records each video, focus solely on sales, or personalization “like showing a presentation page.” display your name”.

Instead, Maverick focuses on e-commerce, which Chaudhuri said has some more specific needs, especially when a company scales past a certain number of orders each day. day. Also, the company decided to go with humans and not avatars like others are doing.

“We think it works best when real people are behind the brand and the message is enhanced for the customer name,” he added. “Additionally, video is driving revenue, so you are investing not only in content creation but also in analytics attribution and how these videos perform compared to other assets.”

The customer records a video every 30 seconds, and the company’s technology uses voice samples to create thousands of personalized videos for each customer using deep learning modeling and audio processing techniques/ video.

It could be any message, like “thank you,” something to draw them back or welcome them as a new customer, Maverick co-founder Eitan Winer tells know. Founders are seeing a return on investment anywhere between $10 and $40 per dollar by sending videos, videos commonly used to tackle abandoned carts, move first exchange and loyalty campaigns.

“We just need a voice sample, an automated notification and knowing when to send the video,” he added. “Customers can integrate it into their shopping platform and send us notifications when someone places an order. Then they can set it and forget about it.”

The company has also built an analytics and attribution platform so brands can understand how engaged with these videos and revenue is being driven by them.

The personalized marketing marketplace is 40% more likely to increase revenue for those who use it than for those who don’t, according to one McKinsey 2021 Report.

Chaudhuri and Winer are seeing some growth since founding Maverick a year ago. The company already has several dozen paying customers, many of whom have been stuck since Maverick launched, and have submitted 200,000 personalized videos to date.

Maverick’s approach has also turned some investors away. The company closed a $2.7 million seed funding round in March led by Signia Venture Partners. Joining them is participation from Global Founders Capital, Unpopular Ventures, Hack VC, and a group of angel investors including founders and executives from companies like Benchling, Shogun, Pocket Gems, Salesforce, AppLovin, Made Renovation, Dover, Memmo and Ebates.

The company is building its team, has now found people, and is doubling down on products and growth. Continuing to add the workforce is what Winer says will be the focus in the short term as well as customer acquisition and product development.

“We wanted to show them as much value as we could,” he added.



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