Normally, July 4th is all about red, white, and blue, but this year, we’re all talking about purple to be exact—purple shampoo to be exact.
French haircare brand Klorane is hosting a Big Friend & Family Sale with 25% off conditioners, styling products, scalp treatments, etc. of plant origin. But if there’s one can’t-miss product to buy during the event, it’s the brand’s Favorite Anti-Yellow Shampoo (originally $22, now $18), which according to people shopping, is a *must-have* product for grey, white, blonde, and platinum.
As mentioned, it’s a purple shampoo, which hairstylists recommend to neutralize bronzed tones. To take you back to elementary school art class, purple is opposite yellow on the color wheel; when washed on gray or blonde hair, it “masks” the warm tones so hair is lighter and whiter. And while other shampoos use artificial colors or dyes to give their purple products such vibrant colors, the Klorane Anti-Yellowing shampoo and accompanying conditioner are both formulated with ethically harvested organic centaury, a European flower that blooms with shades of violets and blues. This means it’s gentler on your hair and won’t stain your strands (or your bathroom tiles).
Best of all, it works—hundreds of Klorane customers praise this plum-colored product for how soft, shiny, and silvery it is when leaving their gray and white strands. One shopper in her 60s called it “the best shampoo for gray or white hair” and swore it would lighten her mature curly locks. She writes: “I think the pure white version of the anti-yellowing shampoo is the best, but this new purple shampoo outperforms that product, as well as any other purple shampoo on the market. . “You can use it every day and it never leaves any bluish tint in your hair. Most importantly, it leaves your hair super soft and manageable!”
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Another shopper wrote that it gave “awesome results” to his straight white hair, saying: “I’ve tried so many anti-brass shampoos and conditioners and Klorane beats them all. It’s all natural, colorless, easy to apply and leaves my platinum hair silvery white. Love it.”
And, as we mentioned, it’s not just for gray or white hair, but for blondes as well. Those who highlight or bleach their hair will appreciate the instant firming effect it has on the veins, saving them an expensive retouching trip to the salon.
“This Klorane anti-yellowing shampoo with Centaury is a must-have in every blonde’s bath!” write a reviewer. “Once you apply it to your hair, it lathers up and massages easily into the hair… I have cool, natural blonde hair with silver strands and cool ash highlights — it delivers. instant icy colors!”
Whether you have natural blonde hair, are a silver fox, or just want to protect your new highlights from the bronzed look in the summer sun, Klorane Anti-Yellow Shampoo and Conditioner is a good choice. Your best to beat brass color. Scroll to select your new purple products below and remember: save 25 percent on your Klorane purchase between now and July 5 with code SAVE25. Shop here for all Klorane deals.
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