You know it’s going to be a fun day when celebrity-favorite sneaker brand Cariuma launches a shoe collection. Behind the inspiration of this collection? Pantone. And just recently, Pantone announced its Color of the Year 2023: ‘Viva Magenta’, a silky red rooted in nature. Cariuma’s collection features ‘Viva Magenta’ shoes, as well as access to other fun colors like ‘Eggshell Blue’, ‘Cornsilk’ in yellow and ‘Veri Peri’, a beautiful pale purple with pops of color. subtle red (FYI: Pantone invented this color in 2022 from scratch).
Cariuma has been seen on celebrities such as Pete Davidson, Helen Mirren, Robert Downey Jr. and Nina Agdal—and it’s no secret why. Cariuma shoes are comfortable and blend style and sustainability, removing plastic waste from the curb with recycled plastic laces. If you’re looking to deal with the brand’s classic lace-up kicks, pick up Cariuma’s Viva Magenta Canvas ($89). For something easier to wear, we recommend a lace-up like this one ($98)—available in Pantone’s Color of the Year.
The Pantone 2023 collection is available for pre-order now. However, we recommend encouraging your move at checkout. Previous styles and colors have sold out in the past. Whether you’re still doing your holiday shopping or looking for an eco-friendly shoe for your feet, Cariuma’s Pantone 2023 Collection is the right choice.
Cariuma, Pantone Viva Magenta/Light White Canvas — $110.00
Available sizes: 5-13, in half sizes
These high-top canvas sneakers are shaded with Pantone’s Color of the Year: Viva Magenta. This shade is like strength and comes from nature. Featuring a lacing system, these canvas shoes provide ankle support and a better fit.
Cariuma, Pantone Viva Magenta Knit — $98.00
Available sizes: 5-13, in half sizes
Also available in Viva Magenta, these knit loafers are easy to put on and take off. Breathable knit upper and memory foam footbed for maximum comfort.
Cariuma, Pantone Viva Magenta Canvas — $89.00
Available sizes: 5-13, with half the size
Inspired by nature, the Pantone Viva Magenta shoe is bold yet seductive. Pair it with an all-white or black outfit to bring pops of color to your style.
But related story
White Cariuma, Pantone Viva Magenta — $98.00
Available sizes: 5-13, with half the size
This year’s color of the year is painted on a thick skate made of cork and mamona oil. Made of leather, this shoe is durable, comfortable, and has a stiff sole, making it ideal for traversing steep inclines.
Want to be the first to know about SHOP’s latest (and biggest) product sales, custom collections, discounts, etc.? Sign up to have information delivered straight to your inbox.
Our editors independently select these products. Purchases through our links can earn Good+Good commissions.
