Sports commerce platform FanCode has partnered with GoKwik to expand its cash-on-delivery (COD) offerings, especially in smaller towns, ET Retail
Representative imagefan code store sell a variety of accessory and goods – official word competition shirt to everyday wear like polo shirts, t-shirts, jogging pants and the Indian Premier League or IPL season brings in three to four times more traffic to the FanCode store than usual. In addition, they also manage digital superstores for three IPL teams— Rajasthan Royals, Kolkata Knight Riders and Punjab Kings.
To ensure the expansion of their product offering across India and to limit the loss caused by returns, FanCode has included ecommerce supporter GoKwikIt says.
“We always prioritize users at FanCode Shop. The partnership with GoKwik will allow us to continue that path and serve our customers efficiently by providing reliable COD services and streamlining our operations with minimal RTO,” said Yannick Colaco , FanCode co-founder said in a statement.
FanCode Shop currently has over 50 brands and group merchandise available and is looking at 5x overall growth in the current calendar year. In addition to IPL merchandise, the digital store also contains merchandise from teams such as Arsenal, Dortmund, Barcelona, PSG and sports manufacturers such as SG, Adidas, Asics and Puma.
“FanCode is fulfilling every IPL enthusiast’s dream of owning official merchandise. Moreover, with a dynamic product line from jerseys to shoes, FanCode is the one-stop shop for all sports lovers. As they aim to scale higher, we look forward to helping them expand into the deeper roots of India and unlock the potential for further growth while drastically reducing losses from businesses. COD order has not been delivered.” Chirag Taneja, Co-Founder and CEO, GoKwik.
GoKwik, a Sequoia-funded company, offers a range of smart tools that help e-commerce platforms reduce RTOs and increase profitability. They help E-Commerce brands minimize return losses on COD orders thus allowing them to expand their COD service offering across India. Through its partnership with GoKwik, FanCode will double its COD option to approximately 20,000 pin codes.
