Street Fighter 6 and Chipotle announced that they have established an official partnership to bring players exclusive in-game bonuses and rewards starting June 2. Later this year, the game also will add Chipotle Daily Brackets, Battle Hub signage and Chiptole brand avatar items.
Eligible digital orderers through the Chipotle app and chipotle.com website using promo code HDKN236* will receive a code for 250 Fighter Coins, the in-game currency of Street Fighter 6. This coin can be used to purchase characters, costumes, alternate colors, stamps, avatar emojis, and equipment in the in-game shop. Additionally, Chipotle Rewards members can redeem 250 points in exchange for 250 Fighter Coins.
Chipotle Chief Marketing Officer Chris Brandt explains: “Our FGC partnerships closely tie Chipotle to a community of passionate and competitive gamers who are looking for convenient options, delicious and healthy while playing titles like Street Fighter 6. He continued, “We’re excited to be able to enhance gameplay and unlock exciting experiences for players.”
Chipotle will also be the current sponsor for EVO 2023 and a sponsor for Combo Breaker. The Chipotle Challenger series will return on June 17, where community members can compete for cash prizes, a year’s supply of burritos, etc. The top two teams of the tournament will also win a free ride to EVO 2023
On Twitch, Chipotle will give away a total of 500,000 chips and free guac to Chipotle Rewards members in the community who watch live streams of an hour or more on participating channels.
EVO 2023 takes place from August 4 to 6 in Las Vegas at Mandalay Bay Resort and Casino. Street Fighter 6 is one of the games in the lineup of the event.
Street Fighter 6 launches on June 2 for PC, PlayStation 4, PlayStation 5, and Xbox Series X|S. In IGN Street Fighter 6 Previewwe said, “Street Fighter 6 is shaping up to be a complete package and certainly the most fully featured Street Fighter game ever at this early stage in its life.”
George Yang is a freelance writer for IGN. He has been writing about the industry since 2019 and has worked with other publications such as Insider, Kotaku, NPR, and Variety.
When not writing about video games, George is playing video games. What a surprise! You can follow him on Twitter @Yinyangfooey
