Tamatem Games cooperates with MSA Novo

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Tamatem Games, headquartered in Amman, Jordan, is the leading publisher in the MENA (Middle East and North Africa) region. Notably, the company is responsible for releasing more than 50 games, including VIP Baloot, Fashion Queen, and Clash of Clans. Their titles have reached over 150 million downloads.

Recently, MSA Novoan affiliate of MSA Capital specializing in business in emerging markets, invested $5 million in Game Tamatem. The Beijing-based investment firm has been very active in the MENA region over the past few years. They now boast a portfolio of 35 companies across the Middle East and sub-Saharan Africa.

“Emerging markets are seeing explosive growth in mobile gaming, just as we experienced in China,” said Ben Harburg, MSA Novo Executive Partner. “Tamatem has positioned itself as the leading development and distribution platform for games in the Middle East, a region with some of the most compelling user characteristics globally, notably average revenue per per user and time online every day.”

Tamatem game expands its horizon

Regarding investment, the companies are now strategic partners with a unified goal – to expand into the Chinese market. This means not only bringing their games to China, but also bringing some games back.

“MSA has deep connections with the Chinese gaming ecosystem and global developers,” Harburg continued. “We will work with Tamatem to build strategic partnerships with gaming professionals to accelerate the company’s growth, as well as attract leading franchises in the region for localization and optimization. We are proud to partner with one of the leading technology companies in Jordan as we strive to provide global best practices and connectivity methods to accelerate the growth of the startup ecosystem. local “

Tamatem Games is planning to expand this role and will double its 120-employee workforce in the next year. The company sees its relationship with MSA Novo as a major step forward in expanding its portfolio and accessing new markets.

“We are delighted to be partnering with MSA Novo. This partnership is a great testament to the huge potential of the MENA mobile games market,” said Hussan Hammo, CEO and Founder of Tamatem Games. “We look forward to expanding the ever-growing mobile game ecosystem and taking it to the next level.”

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