Taylor Swift fans have become rookie ticket agents

Watching Taylor Swift perform live is the dream of millions of her fans. And they’ve gone to great lengths to realize that by waiting for hours in queues for virtual tickets, shelling out thousands of dollars to get a seat, and even standing in the parking lot outside. her concert venue for remote listening.

But in a way, “Swifties” may have turned out to be villains. Many of them have become ticket resellers through ticketing sites like StubHub, and that causes chaos in the form of invalid or duplicate tickets and unfilled orders. This is why we can’t have good things, as Swift put it in one of her popular songs, but in a more general sense.

“We’re experiencing record-breaking demand for Taylor Swift’s Era Tour, which is driving unprecedented numbers of fan sellers,” said StubHub. the The Wall Street Journal. The company notes that 70% of Swift’s concert ticket orders on StubHub come from fan sellers, not ticket brokers, which is more than double the norm for concerts other direct. Furthermore, about 63% of the orders that cause trouble for Eras Tour are orders sold by inexperienced fan sellers, magazine report.

Swift’s long-awaited tour—her first in five years—was a blockbuster from the get-go, as pre-sale tickets went live on ticketing site Ticketmaster in November. “extremely high demand” caused a glitch, which eventually resulted in Ticketmaster having to cancel general ticket sales. Even after the initial fan outrage has been quelled, demand for tickets by the Swifties remains high. Concert tickets sell for exorbitant prices – some as high as 45,000 USD.

This time, the large number of Swift fans managing ticket resale for the Eras Tour created new barriers for services including StubHub. Many fans trying to resell tickets for the first time didn’t contact StubHub promptly about passing their tickets on to buyers, prompting the company to prompt buyers to search for new tickets on the platform. Dealers are also listing tickets on multiple platforms and not taking them down once tickets go on sale, adding to confusion for StubHub, the ticketing platform said. magazine.

For StubHub, the confusion forced them to pay thousands of dollars in refunds to fans who lost their seats. In other cases, the company had to pay the price difference for the new guaranteed tickets that fans caught in the turmoil ended up buying. To manage fan reseller overcapacity, StubHub has set a deadline for sellers to deliver tickets to buyers and now ensures that they will call sellers who fail to confirm ticket transfers on time, according to the report. magazine. The company is also helping buyers find alternative tickets where applicable.

StubHub did not return immediately LuckAsk for comment, not the other resale platform including Vivid Seat and Seat.

In a previous failed ticket sale involving Swift, Ticketmaster said their system was overloaded by bots flooded its servers, where almost 3.5 million registered fans. The company, which is widely used to buy tickets to sports, stage shows and concerts, said it experienced unprecedented demand for tickets to Swift’s Eras Tour and the system. Their verified fans, which provide fans with an invitation code to buy tickets, have worked well in the past. other concert ticket sales. After the initial cancellation of Swift’s general sale, Ticketmaster tried again and ended up selling tickets to a number of registered fans, according to magazine.

Ticketmaster, where control about 70% of the main ticketing and live event venue market, said magazine that it does not offer resale tickets for the Eras Tour. Of the tickets sold, Ticketmaster said Luck that only 5% of it is on the secondary market thanks to the Verified Fans system, compared to 20-30% in the case of unverified partners. But the disappointment of fans after the failed pre-sale attempt was left customers in favor of the next concert ticket sales, including Beyoncé’s Renaissance tour starting earlier this month.

After the crisis, Tennessee’s attorney general said in November, Mr will investigate Ticketmaster, and top ticketing executives was summoned to testify before the Senate in January amid complaints that Ticketmaster was a monopoly.

In November, Swift expressed her frustration at the chaotic ticket sales on social media.

“I’m not going to make excuses for anyone because we’ve asked them over and over again if they can meet this kind of need and we make sure they can,” she said. Written ABOVE Instagram. “It’s amazing that 2.4 million people have received tickets, but it really pisses me off that so many of them feel like they had to go through multiple bear attacks to get them.”


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