Illumination has promoted Movie Super Mario Bros. Take it to the next level by launching a website and ad promoting the brothers’ New York City plumbing business, and it’s actually pretty cool.
You can visit the website This, featuring ads promoting the business Mario Bros. Older fans will probably recognize the catchy jingle as the 1989 theme song Super Mario Brothers Super Show, that’s a nice homage.
The site also features humorous testimonials, job openings, and even an active phone number. Calling this number (929-55-MARIO) will play a recorded message by Luigi voiced by Charlie Day, providing a good example of his performance as the cheerful sidekick green. Texting that number will return a message that, depending on when you send it, could return digital posters for the movie. GI editor Kyle Hilliard received this Toad poster when he texted the number yesterday:
In my case, I just received a message thanking me for my interest in Super Mario Bros. Plumbing includes a link to the submission form on the website. I’m not sure what you get when you submit this form, but feel free to find out for yourself.