The one slide 99% of founders get wrong when fundraising • TechCrunch

The ‘claim and use money’ slide is your chance to shine as a founder. Don’t waste it.

There is a slide that almost every founder makes a mistake when they prepare a presentation to raise capital from venture capitalists. The slide is often called a “question” and it usually appears at the end of a presentation.

It aims to do something pretty simple: Explain how much money a startup is raising and for what. It’s not rocket science, but it’s almost a struggle to stay on track.

Here are the most common mistakes:

  1. Forget including slides altogether.
  2. Don’t name a specific amount you’re raising.
  3. Including pricing on slides.
  4. Ignore what the money will be used for.
  5. List a specific runway, i.e. “This will keep us up and running for 18 to 24 months.”

Let’s explore in detail why these mistakes are detrimental to your fundraising and how you can best incorporate these points into your deck.


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