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There is no ‘Next Twitter,’ and that’s OK • TechCrunch


Like the future the wreckage of Twitter sky writes a story of arrogance across the sky, many people have chosen — or had made a choice for them — instead of turning their gazes toward the horizon, in the hope of seeing see a glimmer of hope, shining through a tornado of bombs: The Next Twitter! But they are being deceived. There’s no Twitter next, and really, really, that’s okay.

First, however, lest I appear to despise those who rely on Twitter for a living from the outset (freelancers, comedians, prostitutes, etc.), I don’t mean won’t. have a negative impact on anyone from a valuable person. platform disappeared Their loss was real, like any other group that eventually found Twitter to be the right tool for them to use. I hope these people find something that works for them.

But for the madness of a given high net worth individual, we could have seen Twitter trudge for another 5 to 10 years, after its Facebook peer lazily declined to zero. still relevant – sometimes captured by a youthful infusion through the acquisition of a number of innovative competitors. Now, however, Twitter uses up its remaining life force, that future will be lost.

With Meta having bet the wrong horse that continued to be detrimental to its core products, TikTok was advancing but was starting to lose its luster and Snap and others were reeling just to One step ahead of the private-investment wolves by another quarter, it seems like the right time to gauge the current social media royalty aspirant group.

lookyes – but no.

The Illusion of Choice

First, while it’s too early to rigorously judge these platforms on the merits they possess today, it’s not too hard to see that the so-called alternatives are generally lousy. Some fail because they don’t like Twitter, some because they are too Twitter-like, some because of lack of direction, some doubt about direction. But all were disappointed, which is understandable when more or less they did not choose the right time to debut. Such platforms are all time dependent and who can predict what is happening now? Relevancy was pushed into them. I fear that, if found in short supply at a time of crisis, they will be eliminated before gaining real traction.

More importantly, though: Think of the forces at play and, as Carlin pointed out, The illusion of choice be provided. Twitter is shutting down, so here are some pre-prepared options we have for you to choose from: What if Twitter, but someone monetizes it! Or some other quirk. The important part isn’t the product, it’s about helping you keep making it with as little disruption to the status quo as possible.

It’s like someone wandering through the ruins of their old home and immediately being offered binding, predatory terms about a new home. This is a market opportunity. Is it any wonder that money interest groups arguing about the attention economy are as fractured as the fishmongers? (With the greatest respect for the fishmongers. This activity is customary on the jetty.)

Twitter has pervaded, if not dominated, the social media world for a decade, and the choices made on the platform have helped define and shape the way we think about sharing information. . But all that passes and Twitter’s moment has come and gone. Well, I said (though I could too, been a hater for 14 years now. But I rejoice for reasons greater than schadenfreude).

We are at a point where the nature of social media platforms, the basic functions they provide, how they work behind the scenes, how they should be led, funded, moderated – All of these are popular. This is an opportunity to shake off the conventions and assumptions we’ve been taught for years to be fundamental.

into the void

But to do that, you must refuse the vain choice of plunging into The Next Twitter. Twitter is more than a product: It’s a moment, an unrefined expression of digital capabilities that, like any such raw element, is destroyed as often as it is created. It’s necessary and enjoyable, but these messy pleasures have messy endings. To recreate it now, with only superficial lessons, would be like rebuilding a ruined castle on the same moving sand. Watch it sink!

So don’t take the bait. As author Robin Sloan shownThis is an opportunity unlike any we’ve seen in years: an opportunity for people to actually do something. Newto embark on determining next an era of how people connect, rather than simply extending the familiar.

I don’t want these Twitter-competitive platforms to be defeated or destroyed for position. But I also don’t want the eggs incubated in the cursed nest of Twitter to become something that transcends the limits of our online interactions. Like a rebound relationship, it will be twisted and affected by the previous relationship.

Why don’t we all try something different? And I don’t mean a new app. What do you think about no app in a period of time.

Now, this is not a bait and a switch for me to hit the “all connect IRL” drum. At a time when new ideas and methods have the potential to be of great value, you cannot think and create on your own in a meaningful way and question whether you are doing so within limits. of the former ideal regime or not. The point isn’t to touch the grass or have a live chat (although both are great), but to put a little distance between you and the pen you’ve supposedly been free for the past decade.

I hope that people will spend at least a few weeks disconnecting from these old, patchy ideas and just doing other things. Read articles, subscribe to forums, watch documentaries, go skiing, play games with friends — do anything but engage in the Twitter-defined style of receiving and broadcasting . How can you choose what comes next if you don’t leave behind what came before?

The perspective you develop by doing so can only clarify and improve your thinking about questions to which the social network claims to know the answers. You can see that they never had them in the first place and still have questions – perhaps more interesting than any answers.

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