TikTok is rolling out a global do-not-comment button for all users, companies announced on Friday. Short form video app start testing the dislike button in April as a way for users to identify comments they deem irrelevant or inappropriate.
If you click the dislike button on a comment, the dislike will not be made public and commenters will not be notified that their comment has been disliked. Commenters and other users will also not be able to see how many times a comment has been disliked. You can also remove the dislike by clicking the button again.
“Earlier this year, we began testing a new way for people to identify comments they believe are irrelevant or inappropriate,” TikTok said in a tweet. “After some testing, we will release it globally. We created it as a new way to hear direct feedback from our community. This allows us to better identify irrelevant or inappropriate comments, which helps us leverage the comments section for genuine and authentic interactions. “
TikTok says its main priority with the feature is to create a better user experience. When TikTok first started testing the button, it explained that it considered the dislike button as a way to flag comments that might be spam or make no sense in the context of the video they were posted under. . It notes that the dislike button is not considered a way to report comments, and that users should still use standard procedures for reporting comments about harassment, hate speech, bullying, etc.
TikTok has been developing the dislike button for quite some time, as a social media consultant Matt Navarra first discovered this feature in March 2020.
With this latest launch, TikTok joins several other digital platforms that have some variation of the dislike button. For example, YouTube offers a dislike button for comments, but the number of dislikes is private. Reddit, on the other hand, offers a similar down vote button for comments, but the total number of up votes for votes in favor and against votes is public. Twitter has also been tested a separate protest button to reply to tweets.