TikTok launched over the weekend Its BeReal clone, TikTok Now, is a standalone mobile app across global markets outside of the US, mostly on iOS. The app offers a similar set of features to the TikTok Now experience being rolled into the US TikTok app, announced last week. But as a standalone mobile app, it offers users the option to choose to receive push notifications just for these social subscriptions – even if they have TikTok notifications turned off.
While the company has noted that the TikTok Now experience will be offered as its own mobile app in some markets, it has yet to launch that app at that time. notification on Thursday, September 15, 2022. It’s also unclear which markets will get access to the feature within TikTok itself or as a standalone app, or when the app will launch.
According to data from mobile intelligence firm Sensor TowerThe TikTok Now app launched globally late Sunday, September 18, 2022. Despite being a major new product from one of the world’s most popular apps, the TikTok Now app has yet to chart. in the top overall iPhone Apps rankings in any market. as of the time of writing.
However, it made it to the top 100 Social Networking apps for iPhone in 5 markets – Madagascar, Mozambique, Kenya, Malta and Singapore – and it ranked in the Top 500 Social Networking apps on iPhone at 38 nation. These include Myanmar, Bulgaria, Pakistan, Cambodia, Thailand, Indonesia, Germany, Qatar, Poland, Belgium, New Zealand, Guatemala, Austria, Bahrain, South Africa, Finland, Ghana, Czech Republic, Vietnam, Greece Greece, Ireland, Azerbaijan, Israel, Nigeria, Spain, Netherlands, Switzerland, Algeria, Malaysia, Sweden, Italy, Morocco, Lebanon, Mexico, Denmark, Egypt, Dominican Republic and Romania.
There is also an Android version of the app online in Bermuda, but it’s not rated in any other markets.
This global release speaks to TikTok’s ambitions with this new experience, shamelessly copied from the flagship BeReal mobile app. Like BeReal, TikTok Now sends a random push notification every day encouraging users to take a photo or video with the phone’s front-facing and outward-facing cameras at the same time. Users have a three-minute window to snap their photo or a video up to 10 minutes long to participate. Friends can then see each other’s photos in the app’s Friends feed, or they can see other people’s posts in the Discover feed.
It seems TikTok believes it can gain traction for this social format in markets where BeReal has not yet dominated. That can be tough, though, as BeReal is currently #1 in at least 9 markets and in the top 5 overall iPhone apps in about 40 countries. However, its top markets are the US, its home markets are France and the UK, Sensor Tower data shows. That leaves a large portion of the globe ripe for competition. (Plus, it’s not that hard to separate a basic format like this, we should point out.)
TikTok declined to clarify its strategy around TikTok Now, including why it decided to make TikTok Now a feature in the US, but its own app is nearly everywhere else. Instead, the company will just say that it is “testing” the experience and aims to enhance TikTok Now because it knows how its community accepts the format.