With the conversation going on about the future of fashion influencers, it’s hard not to think of the first wave of bloggers in the mid-2000s that came and went. Tina Chen Craig, on the other hand, stayed. Craig was one of the few survivors of that generation and today, she delivers assessment of the appearance of an influential successful businesswoman. Started as a personal website for like-minded wallet enthusiasts, Bag Snob, Craig’s OG fashion blog — which she co-founded in 2005 as a stay-at-home mom with a six-month-old baby – turned into what is now an empire of shrewd business decisions, including the launch of U Beauty, a rising star in designer skincare .
Craig pivots when she needs to, embracing Instagram in the post-blog world and TikTok in the Instagram post world. In particular, her TikTok is a prime example of how creators should naturally reach their respective audiences as they grow and expand their platforms. “It’s not easy in my 50s [and] Craig said in a post. But she’s tapped into an authentic brand that makes her incredibly endearing, with a grid filled with content for all generations. She raves about Invisalign, raves about her teenage son, and discourages 20-year-olds from using Botox on their children. She is the mother we aspire to be, and the mother we aspire to be. So we asked her advice to do it all.
“You can be Superman with help — Superman has help,” she told ELLE.com via Zoom. “As working moms, as soon as you get home you feel so guilty, and you’re like, ‘Now I have to cook, now I have to prove that I can do anything.’ But I think it’s really important to take the time to decompress. Walk and take 10 minutes. Those 10 minutes can do wonders, and will set the tone for family evenings. Of course, she also recommends teaching your kids how to cook for themselves.
Even digitally, Craig’s charm radiates from the screen. When she gives advice on how to use skincare like makeup, she frantically reaches for items offscreen to show me what she just bought. Sometimes she even lifted up her shirt to reveal her new abs. It’s hard not to buy whatever Craig is selling, which is why we turn to her, a self-proclaimed “tiger mother” for all things Mother’s Day. She details her favorite gifts to give and receive during the holidays, and we’ve got them all wrapped up.
Problem solver
Treatment with bioactive BARRIER
“As new mothers (or not!), our Barriers have been broken. Kids first, then running around them in the park, then they’re teenagers… this treatment repairs any damage in the past. Before I started my beauty journey, I found myself walking out of a Calvin Klein show, and I was horrified. At that time, I was over 40 years old. I have this return now, because it’s sane. Here’s the ultimate gift for any mom: slather on whatever moisturizer you have at home, then apply it as a decadent treatment. ”
The best health gift
FlexIt Personal Training Session
“During the pandemic, there is no time to work. When I discovered FlexIt, it changed my life. I gained a lot of muscle! For me, exercise is like brushing my teeth. You don’t brush your teeth once a week. Some people only exercise three hours a week, and I think you should exercise every day, even if it’s only 15 or 20 minutes a day. That has been my philosophy all my life. With FlexIt, you can purchase 30-minute sessions. The results were astonishing. I call it ‘Uber for a hot body.’ Moms always feel guilty about taking time for themselves for some reason, but really shouldn’t.”
Ultimate Mom Bag
Dior Vibe Zip crossbody bag Calf leather
“I am obsessed with this bag. The mom bag should be something that can hold toys, has a top handle and can be slung over your shoulder, so you can go from mom side duties to lunch and cocktails. My son used to put poison polarizers in my bag and I would open it and see hundreds of these round bugs. I would ask, ‘What are you doing?!’ And he said, ‘Mom, my bag can’t hug or kiss you, but I love you.’ And I said, “Okay, fine, let’s destroy it.”
Choose Tina’s Luxe
Cryo Face Freezing Tool
“Georgia Louise cryo tool. Not your usual gift, but they are great.”
Double the fun
PLASMA . lip compound
“Plasma is an excellent input product. It’s $68, but the ingredients we use will deeply hydrate and plump your lips from the inside out. Why do people buy a cheap lip balm but splurge on eye cream? You have one lip and that’s it. I also use it as an eye mask at night. There are TikTok kids who are also using it as eye cream. ”
Personal favorite
Vine & Bloom Box Prepaid Subscription
“I want to register the oil painting. Gardenia and jasmine are two of my favorite flowers, but they don’t bloom in Texas. Anyone who wants to appear in court please send it to me. I love gifts that are fresh flowers.”
“I enjoyed a stay with my son at Exclusive resort. He’s about to turn 18 and graduate, so I really only have one more year with him. I don’t want to sound like I’m obsessed with my kids, but this is Mother’s Day, isn’t it? He and I both like the sun; We don’t need to be anywhere cold. I love going to Turks and Caicos because it’s close. He already has a girlfriend and doesn’t want to go too far.”
No-Fail Classic
Women’s long coat Velour
“I love Skims. I initially shopped [the brand] to show support, but I’m really obsessed with it. I’m wearing Skims right now! [Kim Kardashian] make the softest underwear suitable for everyone. And the robe! ”
The perfect gift for a hostess
Grand Cru . Extra Virgin Olive Oil
“This olive oil is simply amazing.”
Great for fitness addicts
Bala Bangles – Set of 2 (1lb each)
“I wear these while working out, but also only when walking around the house.”
Budget-friendly
Lee Radziwell Mini Leather Satchel Crossbody
“Tory does great things for mom. You need a compartment to store your baby’s snacks and your own snacks. Always make sure a bag can cover a thick coat and won’t cut your skin when you’re wearing a tank top. Comfort is what comes to mind — and is the interior easy to clean.”
Crowd-Pleaser
Brooklyn Wild Lavender Scented Candle
“I love DS and Durga candles!”
Bang for your Buck
Indexer
“You get four of our hero products for under $100.”
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