Twitter Blue to relaunch with actual verification process, higher price for Apple users • TechCrunch
Twitter will officially bring back Twitter Blue subscriptions on Monday, starting in five countries before quickly expanding to more, by Esther Crawford, director of product management at Twitter. Web subscriptions will cost $8 per month and iOS subscriptions will cost $11 per month for “access to subscriber-only features, including the blue checkmark,” per tweet from the company account.
Crawford says Android users can make purchases on the web and use a subscription on their phone. Higher iOS subscription costs could be a move by Twitter towards offset the cost of Apple’s 30% commission for in-app-purchased subscriptions or simply to prevent users from subscribing through the Apple Store, following Twitter storm from an angry Elon Musk about allegations that Apple has cut ads on the platform.
Twitter already has tried before to democratize the credibility of the blue checkmark – once used to verify trustworthy and notable accounts – by making it available to anyone willing to shell out $8 per month, the cursed verification. As a result a lot of users bought check marks to impersonate other accounts and in general cause mischief. (See: Fake pharmaceutical company Eli Lilly tweeted that insulin is now free, and fake Tesla tweeted, “Our cars don’t respect school zone speed limits. Fuck them. “)
Crawford tweeted over the weekend, Twitter has now added a review step before applying a blue check mark to accounts to combat impersonation, which she says violates Twitter’s Rules.
With the relaunch of Twitter’s subscription service, the social media platform will other color-coded timelines by introducing a yellow checkmark for business and soon a gray check mark for government and “multilateral accounts,” whatever that may be.
“Businesses previously affiliated with Twitter will receive gold coins on Monday,” tweeted Crawford. “We will soon be extending this to more businesses through a new process.”
Since Twitter is still actually testing the feature, the company has warned that people who sign up to change their name, display name, or profile picture will temporarily lose the blue check mark until their account is approved. review.
Subscribers will be able to edit their tweets, upload 1080p videos and gain access to reading mode, in addition to their blue checkmarks, the company says. speak. They’ll also have their tweets “spill” to the top of replies, mentions, and searches, and will be spammed with 50% fewer ads.