Twitter launches Blue for Business, grants gold checkmarks to ‘corporate entities’ • TechCrunch
Besides rebooting Blue Twitter, Twitter’s controversial subscription service, Twitter has begun rolling out a new service called Blue for Business that adds a yellow check mark to corporate accounts. On a support pageTwitter says Blue for Business, which is currently in beta, aims to designate that a given Twitter account is a “corporate entity”.
Blue for Business is not entirely surprising. In November, reporter Casey Newton get Twitter’s internal documents show that the social network planned to introduce an enterprise tier in its subscription, allowing companies to purchase verification badges for their employees and place new badges. on their profile. In simulations, employee tweets include additional badges next to their name so their status is immediately noticed in the timeline.
Soon after, application engineer Jane Manchun Wong Find proof that Blue for Business registered Twitter profiles can receive square profile pictures.
There’s no sign of any worker badge purchases or uniquely shaped profile pictures, but TechCrunch has discovered some company and media publisher accounts have colored checkmarks. gold this afternoon. Esther Crawford, director of product management at Twitter, said over the weekend to wait it; She explains that businesses that “have previously had a relationship with Twitter” will receive a yellow check mark before Blue for Business opens up to more companies “through a new process.”
Blue for Business’s pricing structure — assuming there is one — remains unclear as it’s not detailed on the support page. We’ll update this post as we learn more.
With different flavors of Blue, Musk looks to make Twitter profitable as the company face estimated $1 billion a year in interest payments on $13 billion in debt. It is likely to be an uphill battle. Data from analytics firm Sensor Tower shows that Twitter’s app only generates $6.4 million in in-app purchases to date, with Blue being the top purchase.
Blue has grown chaotically since Musk took over this fall, will launch this week with a new review aimed at combating types impersonation account has plagued Twitter for the past few months. Available in five countries as of this week, including the US, Blue is currently $8 per month or $11 per month for an iOS subscription. (Higher iOS subscription costs may be due to Twitter switching offset the cost of Apple’s 30% commission for in-app purchased subscriptions).
Twitter Blue subscribers have the ability to edit their tweets, upload 1080p videos, and access “reader mode,” while also seeing ads that have dropped and have their tweets “spill” to the top of answers, mentions, and searches.