Following the launch of PlayStation 5 and Xbox Series X/S, many video game publishers raised the price of new-generation versions of some of their games. While Ubisoft has resisted that trend so far, CEO Yves Guillemot says Axios in an exclusive interview that they are setting $70 as the standard price for a larger triple-A experience announced by the company.
We already know that next-gen versions of Ubisoft’s long-in-development pirate game, Skull and Bones, will retail for $70, but now seems to be a defining moment. Standard pricing for Ubisoft. In that interview with AxiosGuillemot said that “Some games will cost about the same as the competition. Big AAA games will cost $70.”
In 2020, Ubisoft CTO Frédérick Duguet said that games released in 2020 won’t hit the $70 mark (and they don’t, other than special editions). Then last year, Duguet said, “In terms of pricing, we’ve analyzed competitive dynamics over the past quarter, and we’re still looking at new opportunities, but we haven’t made any decisions yet.” Of today Axios The interview with Guillemot is the first sign that Ubisoft has come to an official decision on its pricing.
Ubisoft isn’t the only game company raising prices. Publishers like 2K Games, Activision and Sony have been selling select games for $70 since introducing the new console in 2020. Meanwhile, just last month, PlayStation announced they are raising the price of their PlayStation 5 console in some markets outside the United States. Skull and Bones, Ubisoft’s first $70 title, will launch on November 8th. It’s worth noting that new-generation versions of Assassin’s Creed Mirage are currently listed on retail sites. for 50 USD.
You can read the full interview with Guillemot, which deals with topics like Ubisoft’s tough office culture, the company’s current approach to NFT after Ghost Recon Breakpoint integrated them, and more. more here.