LONDON: Britain’s largest sports clothing retailer JD Sports Fashion has extended its association with Nike Inc with an agreement to give its customers access to a wide range of US brand shoes and clothing.
The retailer said on Friday that it will be Nike’s first European retail partner for Connected Partnerships loyalty program, which gives JD customers, starting in the UK, access to select Nike members-only products, such as the Nike Blazer Pro training shoe.
“Regarding the partners Nike is working with, they are working with fewer but more important partners, and we plan to be one of those key partners,” said Sherilyn Paterson, chief sales officer at Nike. JD Sports, said.
JD Sports customers need to link their JD and Nike member accounts through the JD mobile app. By linking accounts, they unlock priority access to select Nike member-exclusive products, experiences, and offers.
Nike kicked off a partnership in the United States last November with Dick’s Sporting Goods Inc.
JD operates from 3,400 stores across 35 territories, including the UK, Europe, North America and Asia Pacific.
Last week, JD reported an 18% drop in the first half of the year profit and took a cautious tone on the outlook amid concerns that inflation could drive up costs and as port strikes add to supply chain challenges. Its shares are down 54% this year.
On Thursday, Nike reported a drop in its quarterly profit, hit by higher costs and a stronger dollar.