Fashion

Underwear Brand VIP Clothing to Expand Sportswear and Comfort Categories, Retail News, Retail ET


    Sunil Pathare, president and MD, VIP Clothing
Sunil Pathare, president and MD, VIP Clothing

New Delhi: Underwear brand VIP clothes plan to focus on it sport and comfortable clothing segment for men and women skin portfolio, said Sunil Pathare, president and MD, VIP Clothing when talking about the company’s portfolio expansion plans.

Pathare said VIP has added sports and leisure apparel categories across all of its brands, completed test runs and is set to launch a new product portfolio this coming summer.

Sharing more details about the company’s product expansion strategy, he said that in the women’s apparel segment, the company is focusing on lingerie and comfortable clothing, and is also expanding its clothing portfolio. children. Pathare said VIP has launched a children’s clothing brand and in the next two months will launch a new portfolio.

This 50+ year old company markets brands like VIP, Frenchie, Feelings, Leader and Brat.

While VIP plans to launch newer products on both Online and offline channels, Pathare emphasized that the online channel is growing faster and will become the main focus area. Some products will be launched exclusively online, he added.

By the end of this financial year, VIP is expected to be online to contribute around 5-7% to the overall business pie. To strengthen its online presence, the company is recruiting the right talent and focusing on marketing on digital channels.

Commenting on the brand’s offline strategy, Pathare said VIP plans to hit 100 stores in 3 years across tier 2 and 3 cities. These include both franchised and exclusive brand stores. permission. When asked if the company has put any capital into opening these stores, he said that the money will be raised in phases as the stores are opened.

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