New Delhi: Japanese global fashion giant Uniqlo, on Tuesday, has announced Katrina Kaif as its first Indian brand ambassador. This announcement marks a moment in Indian representation on the global stage, the company said in a media release.
On this association, Kaif stated, “I have always been fascinated with Japanese culture and their design aesthetics. Uniqlo has been my go-to brand for my daily essentials and over the years I have admired how functional and innovative their products are. Their simple, high-quality clothing is also very versatile, and perfect to build one’s everyday wardrobe with.”
Kaif’s global icon status highlights Uniqlo’s strategic decision, leveraging India’s expanding fashion market and the youth demographic who admire her style and charitable endeavours.
Alongside her role as the company’s ambassador, she also serves as the brand ambassador for Etihad Airways.