Viaplay Sign Up Manchester City Star Erling Haaland Into Multi-Territory Media Deal – The Hollywood Reporter
Nordic media group Viaplay has signed the hottest footballer in the world at the moment, Manchester City and Norway striker Erling Haaland, into an exclusive, multi-market partnership school, will see Haaland’s star in Viaplay content and become a corporate communications ambassador.
Under the deal Viaplay announced Friday, 22-year-old Haaland will star in an exclusive documentary for the Scandinavian pay-TV group that the company promises will provide a behind-the-scenes look at her career. his measure and until- now, his private life is closely guarded. After rising to prominence at German club Borussia Dortmund, this season Haaland moved to England’s top-flight Premiere League, signing League champions Manchester City on a five-year, 62-year deal. million dollars (£51 million). Haaland immediately showed his worth, scoring two goals in the opening game against West Ham.
As part of the deal with Viaplay, Haaland will become the company’s corporate ambassador in the nine European countries to which Viaplay has rights to the English Premier League. Viaplay has the rights to the Premier League until 2028 in Norway, Sweden, Denmark, Finland, Estonia, Latvia, Lithuania, Poland and the Netherlands.
“Throughout my life, I have watched and supported English football. Being able to play in the Premier League now is a dream come true,” Haaland said in a statement. “Joining with the copyright owners of Premier League Viaplay as an ambassador is something I look forward to. I’m sure we’ll have many happy years together.”
Viaplay has also signed Haaland’s father, Alfie Haaland, a former Premier League player with Nottingham Forest, Leeds United and Manchester City, to serve as a studio analyst on Premiere League matches.
Viaplay’s Haaland deal follows a similar exclusive partnership with Formula 1 racing star Max Verstappen.
“A Nordic phenomenon takes to the global stage – Erling and Viaplay complement each other perfectly,” said Viaplay President and CEO Anders Jensen. “As our partnership with Formula 1’s Max Verstappen and now the Premier League’s newest superstar is clear, Viaplay not only shows sport’s biggest names in action on a weekly basis, but brings fans closer to them than anyone else.”
Viaplay’s deal with Formula 1 champion Verstappen, announced in January, will begin with documentary Verstappen – Lion Unleashedpremieres on 1 March. Verstappen is also Viaplay’s ambassador in markets where Viaplay holds the rights to Formula 1.