The wedding season has driven sales growth for categories such as skin, jewelryLarge bundles of staples and cooking oils have surged as much as 30% in the past two weeks with the industry anticipating a record number of weddings planned through February to help recover overall demand more quickly, industry executives said. Absolute sales are much higher than pre-Covid levels in 2019.
Executives said categories such as refrigerators, washing machines and televisions have also seen an increase in demand, and a slight improvement in demand since December, they say, should accelerate. from January onwards when the number of auspicious days is more.
“Sales of men’s suits and lehenga or ethnic wear show that the wedding season is even stronger than it was in 2019, pushing up our average selling price as these are higher priced items.” department store chain said International lifestyle CEO Devarajan Iyer. Rajendra Kalkar, president (mall) at Phoenix Factorywhich operates nine malls in cities such as Mumbai, Pune, Bengaluru and Chennai, says sales in categories such as skinjewelry and even luxury brands, driven by wedding demand.
The rebound in wedding demand has come after two years of Covid when celebrations were muted or postponed. This provided an additional boost to the industry, as demand plummeted after Diwali with a delayed winter in some parts of the country.
Sunil Kataria, CEO of lifestyle business at fabric and clothing manufacturer Raymond, said the country is expecting more than 30,000 weddings this season, and most of them are not one-day events but last 4-5 days. “Although the opportunity has been lost in the last two years, demand for both national wear and Western wear, such as suits, is now very strong. We have seen a start-up. A good start to the season and expect this to continue into the next quarter as well,” said Kataria.