What are business brokers?

A broker is a separate legal entity or individual who carries out intermediary exchange operations and receives a certain percentage for this. Business brokers are often called agencies or companies selling ready-made businesses.

Upon completion of the transaction or the process of passing certain stages, such a broker receives a fee, usually as a percentage of the transaction. The work of business brokers concerns not only individuals but also relevant departments and companies.

Business brokers definition

When deciding to sell your own business, you should find out who business brokers are and whether you should seek their help. What is a broker in business? Business brokers are financial advisors who help to find a buyer willing to pay the highest price. What does the business broker do? They provide popular services, helping to make a profitable sale or purchase of any company. A broker will help prepare the company for sale, advising on how to increase the rating and value of the enterprise.

A business sale broker is an experienced specialist who knows the current state of affairs in the market. Services are most popular in times of crisis when the time factor plays a leading role. The tasks of the agent include business valuation by payback factors, depersonalization of business, and resource costs.

Who needs a broker?

Most often use the services of brokers:

● during the sale:

● trade enterprises,

● public catering,

● service maintenance,

● services,

● beauty salons,

● manufacturing enterprises.

When buying, the broker is “called” by those who want to become owners of:

● car washes,

trade enterprises (from tents to large trading platforms)

● public catering,

● hotels,

fitness, beauty, and health spheres.

What are the advantages of business brokerage?

It is not a secret for many people how easy it is to sell a business with a broker. Brokers can provide their clients with serious assistance. However, this is provided that the service user understands the nuances of the intermediary’s work.

Competent clients, understanding the essence of the work of brokers, always carefully studying their proposals. At the same time, they use intermediary services only when there is not enough time or knowledge to independently understand the nuances of the procedure.

What do business brokers do?

Brokers are professionals in their field. Therefore, they help to free up a lot of time for their clients. The advantages of working with a business broker also include:

– Adequate business valuation;

– Exemption from loss of resources – time, effort, and money;

– Successful negotiations with the buyer;

– Legal and safe transaction;

Valuation of premises, what does a business broker in real estate;

– Psychological protection during the whole process, especially at the stage of negotiations on the terms of business transfer (bargaining, coordination of documents).

Broker definition in business

Business brokers meaning for sellers :

– Helps to conduct an accurate valuation of the project to determine how the value corresponds to market realities, which ultimately affects all further steps;

– Assisting in the sale of the business, the broker takes over the entire process of packaging the offer for buyers – creating and placing advertising campaigns in various sources, preparing presentation materials, etc;

What is a business brokerage from the buyer`s view?

– The key value of the broker’s work is the professional conduct of all negotiations from the first appeal to the conclusion of the purchase and sale agreement. As well as coordination and supervision of all meetings and smoothing out the sharp moments that arise between the seller and the buyer.

– In buying a business, the broker helps to find a suitable project and then checks its introductory statements in the advertisement for authenticity;

How to choose the best business broker

First of all, analyze the main companies in the field of buying and selling a business, represented on the market. You should not cooperate with intermediaries who work with absolutely all enterprises, because the most important thing in selling a business is an individual approach.

Find out how long the agency has been operating in the market and whether it has been selling identical businesses, and study the history of successful transactions concluded with the help of the company (track record).

It is worth noting that the business of a broker, as a rule, has its specialization, so if you are going to sell a farm, then you are unlikely to find an agent who specializes in selling online stores or attracting investments in IT startups.

Try to find out how the intermediary is going to organize the process of selling the business, and what exclusive channels will be used for promotion.


One of the main advantages of working with a broker is your comfort. In addition to the work related to the preliminary preparation for the sale of the business and the search for an investor, the intermediary will provide mediation in the negotiation process and help bring the deal to a logical conclusion. Most offers on the open market have some problems and initially arouse suspicions among investors. Therefore, investors tend to consider primarily exclusive and proven offers from professional market participants.


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