Throw half a dozen entrepreneurs in the room with a whiteboard, and they’ll be able to come up with thousands of business ideas in a matter of hours. That’s the essence of entrepreneurship: Our brains are wired to keep track what could be better And How can that gap in the market be turned into an opportunity. In other words: Ideas are cheap and nothing is so great that it can’t be improved upon. However, not every problem is worth solving.
There are two common problems with problem slides. Some founders want to dive deep into the subject matter on this slide, explaining the competitive landscape, market size, customer segmentation, value proposition, etc. I understand the temptation – the problem formulation is related involves many aspects of business – but this is not a time nor a place.
Another common problem I see in pitching decks is absent of a problem slide. This is especially common with founders who believe their solution and product slides are so good that the problem itself is obvious and a slide talking about it is superfluous. That’s a mistake. Even if the issue is widely understood, it’s still helpful to see how the founders framed the problem. There are several elegant ways to do that. Let’s talk about them.
What is the problem?
Being able to clearly outline what the problem is is an important first step in explaining why people might want a solution. Briefly and clearly explaining what the problem is can be surprisingly difficult for some companies, while others have a much easier way of working towards a problem statement. .
A few examples:
Now, we can argue about market size, customer segmentation, and sensitivity of each of these issues, but all of the above are real issues that companies are trying to solve. solving force.
