WhatsApp has teamed up with globally renowned actor and music artist Diljit Dosanjh to celebrate the launch of avatar. With avatars, WhatsApp now allows users to create and customize a digital depiction of themselves, which can be used as a profile picture and sent as a reaction sticker.
Diljit Dosanjh introduced his avatar on WhatsApp at a live concert in Mumbai among his fans. This is a one-of-a-kind concert featuring a WhatsApp avatar anywhere in the world.
Here’s a preview of the concert where over 10,000 crowds cheered for Diljit and his WhatsApp avatar!
WhatsApp activated ‘Say More with Avatars’ for fans of Diljit in concert. Fans had to create and send their own avatars to WhatsApp numbers, and 10 lucky participants had the chance to meet Diljit in a private meet and greet session at the concert. As part of the avatars on the WhatsApp campaign, Diljit has also created three videos highlighting his joy creating different avatars of himself on WhatsApp. (link)
Comments on cooperation, Diljit Dosanjh says,“WhatsApp is my way of staying connected with friends and family in India while I travel the world. I send photos, videos of all my concerts and more through WhatsApp. Personally, I’m excited about the release of my profile picture because I enjoy expressing myself in different ways as an artist and as a person, and profile pictures help me do that. It has democratizing expressions for everyone!”
Avinash Pant, Marketing Manager, Meta India said, “Launching avatars on WhatsApp in India with Diljit Dosanjh is very special. Crossing cultures and genres, Diljit’s music epitomizes limitless self-expression, symbolizing what avatars mean on WhatsApp. Avatars allow people to personally express themselves, giving people the freedom to express themselves without having to share their actual photos. Continuing this integrated marketing campaign, we will amplify avatars among users through OOH, terrestrial activation and digital platforms.”
On WhatsApp, you can now use a personalized avatar as your profile picture, or choose from one of 36 custom stickers that reflect a variety of emotions and actions. For many people, this will be the first time creating an avatar and WhatsApp will continue to offer style enhancements including lighting, shading, hairstyle textures, etc. to make the avatar more and more. more beautiful over time.